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Founder Brand - Dave Gerhardt
source link: https://nextbigwhat.com/ideas/founder-brand-dave-gerhardt/
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Founder Led Marketing
Getting a startup noticed is hard, as Dave Gerhardt, a marketing specialist who worked at various tech companies, noticed. Nobody wants to hear from yet another company, but the founder could act as the spoke-person, bringing:
Trust : People want to buy from people, not faceless companies
Expertise & Content: We all wanna hear from the experts
Authentic Leadership: The founder should be an authentic and interesting individual.
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