Building a digital product organisation by Nils Michaelis - Mind the Product
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At #mtpcon London 2022, Nils Michaelis explains his experiences in building a digital product at LEGO Group. He is a well-known product management coach and director of Group Business Agility at the LEGO group. He has previously worked at prestige organizations like Google and Trust Pilot.
Watch this video or read on for key highlights from the talk.
Build a duck challenge
Nils shared a QR code that leads to the web page with a push button called “Quack.” As soon as you press the quack button, you will see six bricks, and you can move them around. These bricks can also change direction if you double-tap on them. When all six bricks are together, they will release into a pond.
He states that we must utilize digital elements in our physical play and act as they work together. These two elements balance each other.
Nils gives 45 s…
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Ian Haynes
Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.
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