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A Sense of Urgency - John P. Kotter
source link: https://nextbigwhat.com/ideas/a-sense-of-urgency-john-p-kotter/
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Share your information
Collecting information is insufficient to spark a sense of urgency. Therefore, it is vital to share the information.
Tell a compelling story. Dry facts may appeal to the mind, but they are not enough to appeal to the hearts of the people in your organization. A good way to spread outside information is through the power of video and storytelling.
The visuals your employees see can produce a certain message. Ensure you convey a message of outside awareness and urgency. Show your position within the market, what your competition is doing, and the progress of your ongoing projects.
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