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Parler's Parent Company Lays Off Majority of Its Staff - Slashdot

 1 year ago
source link: https://tech.slashdot.org/story/23/01/11/2145259/parlers-parent-company-lays-off-majority-of-its-staff
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Parler's Parent Company Lays Off Majority of Its Staff

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Parler's Parent Company Lays Off Majority of Its Staff (theverge.com) 57

Posted by BeauHD

on Wednesday January 11, 2023 @05:00PM from the uncertain-future dept.
An anonymous reader quotes a report from The Verge: Parlement Technologies, the parent company of "censorship-free" social media platform Parler, has laid off a majority of its staff and most of its chief executives over the last few weeks. The sudden purge of staff has thrown the future of Parler, one of the first conservative alternatives to mainstream platforms, into question. Parlement Technologies began laying off workers in late November, according to multiple sources familiar with the matter. These layoffs continued through at least the end of December, when around 75 percent of staffers were let go in total, leaving approximately 20 employees left working at both Parler and the parent-company's cloud services venture. A majority of the company's executives, including its chief technology, operations, and marketing officers, have also been laid off, according to a source familiar with the matter.

Parler was founded in 2018 at the height of former President Donald Trump's war against social media platforms over their alleged discrimination against conservative users. The platform marketed itself as a "free speech" alternative to more mainstream platforms like Facebook and Twitter, offering what it billed as anti-censorship moderation policies. The app surged in popularity throughout the 2020 presidential election cycle, registering more than 7,000 new users per minute at its peak that November. But following the deadly January 6th riot at the US Capitol, Apple and Google expelled the app from their app stores after criticism that it was used to plan and coordinate the attack. These bans prevented new users from downloading the app, effectively shutting down user growth.
"It's not clear how many people are currently employed to work on the Parler social media platform or where it's headed from here," adds The Verge. "At the time of publication, the company has just one open job left on its website: to manage its data center facilities in Los Angeles."

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  • I would have thought that a website serving Trump supporters could have leveraged all those dumb idiots through adverts.

    • They are just moving on to a new grift

    • by Anonymous Coward on Wednesday January 11, 2023 @05:26PM (#63200746)

      I would have thought that a website serving Trump supporters could have leveraged all those dumb idiots through adverts.

      All of the alternative social media sites (Parler, Trump's Truth Social, etc.) suffer from the same two fundamental flaws:

      They are all based on the lie that conservatives are being banned from other social media sites simply because of their conservative opinions. They aren't. They are being kicked out for being liars who are only there to cause trouble. And the established social media sites are tired of dealing with their bullshit. The established social media sites already suck and don't need the additional headache of Pro-Trump bullshit.

      There are no liberals to pwn on Parler. Other than the most rabid right wing nutjobs, nobody gives half a fuck about Hunter Biden's laptop. Creating your own "conservative friendly" social media site simply results in an echo chamber where everyone is endlessly regurgitating the same stupid shit. They don't care about discussing things or "free speech". They want to rant about how they are being oppressed by the Evil Liberals. There's no fun in doing that on a site where everyone else is saying the same exact thing.

        • A violent mob attacked the capitol in attempt to subvert democracy. That's a very serious issue.

          Dozens of law enforcement were injured both physically and mentally with a few dying due to the event.

          • Re:

            If that's all it takes to subvert democracy, democracy is in trouble.

            • Re:

              Ah, but it was an UNSUCCESSFUL attempt, as you might have noticed. So yes, by definition, it was not enough to ACTUALLY subvert democracy, it was merely a failed attempt.

              • Re:

                Yes but people seem to think there was any actual chance for success. With you know, flag poles and bear spray.

                • Re:

                  I recall seeing many posts on many social media sites reminding protesters not to bring guns into the nation's capital. I don't know how anyone thought they had a chance of success with sticks and stones. But hey keep watching the main stream media, i'm sure they will tell you more falsehoods to believe!

            • Re:

              All it takes is for people to sit back and let it happen.

          • Re:

            Only one person died due to the riots and it was a rioter shot by a DC policeman.

        • It's true the Beer Hall Putsch had higher casualties. It's main result was to turn General Ludendorph against the future Fuhrer who he considered cowardly for crawling away. So how cowardly was trump, who failed to even attend his own autogolpe coup attempt? A few Republicans did notice the cowardice and others noticed the treason against the US. Thus marginal less support for trump, who still leads his party and will be nominated for president by it yet again.
          • Re:

            I think Trump wanted to go and observe but his security detail told him no and had to physically redirect him to the limo. And to all those Trumpers who claim "don't believe it, the hearings were all lies!" I guess they really do want to push the "he was a coward" excuse instead?

            The snag is that I think most conservatives just do not like Trump in any way, except for a tiny handful of true believers. But they stick with Trump because he keeps them in their jobs; it's easy to get reelected by invoking the

        • Re:

          So, deadly then?

          Snork. A few folks? A FEW FOLKS? Try 1200.

          That's not the word I'd use. My dog chewing up a shoe would be "wrong". Stealing shit, breaking shit, tracking literal shit, taking over the halls of congress? Causing about $1.5M in damages? I guess through rosy-red-conservative glasses, you could call that "wrong".

          Agreed, but minimizing it to "a few people [doing] wrong" is equally as insane.

        • Re:

          Whats wrong Slashdot - don't like the TRUTH!?!

          Only one person DID die on J6 due to the riots - and that was a rioter shot by a DC policeman.

          All the others were found to be of natural causes by the Medical Examiner and any cause by the riots themselves can NOT be proven.

          So where it the lie!

        • Re:

          There are several deaths that can be directly attributed to the attack. Sure, Officer Sicknick died the following day,1 but we all know WHY he died, right? The coroner drew a direct link between the events of the 6th and that death. If you are trying to claim that "the only person who died because of Jan 6 insurrection attempt was this one lady" then you are just plain wrong, and/or trying to mislead people.
          This wasn't a case of the police using too much force or something, the rioters caused the violence,

        • Re:

          So what you're saying is someone died, making it deadly. And she wasn't trying to crawl in a window to the Capitol, she was trying to crawl through a window into the office suite of the Speaker of the House, where congressional members were hiding from violent insurrectionists looking to harm them, and had Capitol Police defending the door; and defend they did.

          And from widely available video we have people with knives, stun guns, blunt weapons, bear spray, flagpoles with spears on the end, etc. making them

      • Re:

        It's a lot like Conservopedia, the "alternative" to wikipedia where they can promote creationism (only a specific Christian version), young earth science, and whatever they "feel" is truthy. Mostly so that their kids don't head to the satanic liberal wikipedia when they do their homework. Sites like those really embarrass a lot of conservatives who aren't in the looney fringe.

    • Re:

      Adverts for what? Trump supporters are low-IQ, low-income idiots. What legitimate business wants to spend money advertising to that audience? Check out the Fox News channel some time. 90% of the advertising is scams aimed at stupid people.

      • Re:

        Check out the Fox News channel some time.

        Yep...they're doing something right.

        Still #1, aren't they?

        I mean hell, they are even winning the fscking late night talkshow spot with Gutfeld aren't they?

        I guess no matter their faults....people still buy what they are saying over the rest of the left to far left outlets are promoting.

        • Re:

          What "left to far left" outlets are you talking about? Buddy, you have no idea where the left actually is...

        • Re:

          For sure - they tell people what they want to hear. What keeps them angry and tuned in. Keeps a lot of people viewing.

          They're often not truthful or balanced in their coverage, but they sure are popular!

        • Re:

          I guess no matter their faults....people still buy what they are saying over the rest of the left to far left outlets are promoting.

          Because who isn't outraged a bag of candy isn't sexy enough [yahoo.com]?

        • Re:

          Sounds like Trump, where the only thing that even remotely matters who him is "ratings". His worst insult to others is "over rated" (ie, their ratings should be lower). Popularity is meaningless, and does not determine what is good or bad or right or wrong. The most popular restaurant in the world is McDonald's but that's not where people go for quality food.

          On that end, some of the CNN advertisemens seem oriented to stupid people also. Stupid people apparently hang on to their favorite news media, so i

        • Re:

          So is McDonalds, doesn't mean its not complete garbage

      • Re:

        A Trump supporter can only buy so many fake viagra pills...
        • Re:

          You mean Patriot Pills!

      • Re:

        Like ads from the Mike Lindell guy -- why would people want *his* pillow?:-)
        And why does he have so many that he can sell them off?

    • Re:

      They can leverage way more of them on the mainstream social media sites. They allow you to target users by interest. And, despite the shrill cries and persecution complex, they are all still on the mainstream social media sites.

    • Re:

      There's some redundancy in that sentence, but I can't quite figure out the right grouping...:-)

  • I can't see how Parler survives, anyone that would have been interested in it either went to Truth, or back to Twitter. Or even to Mastodon... three choices of Twitter-style social media seems to be about what the market can really support, there's only so much time in a day to check social media platforms.

    • Re:

      Parler absolutely lost it's shot when Truth launched. They were probably expecting/hoping Trump would just Parler to get a solid easy foothold but I am guessing they now realized Trump cannot do any type of business deal without some sort of scam baked in and that's easier to do with a new platform than buying one that has what seems to be an actual business model. Parler won't make it to the summer and no one will want to bail them out.

    • Re:

      Setting up a social media platform that right from the start tells the majority of the population "We don't want you here!" seems like a fool's errand to me.
      • Setting up a social media platform that right from the start tells the majority of the population "We don't want you here!" seems like a fool's errand to me.

        I totally agree, I don't see how anything like that can really survive.

        I think Truth only gets away with it for the moment because Trump is on there but I don't know that Truth has great long term prospects either.

        It seems like in the end only platforms that try to remain as open as possible will do well.

        • Re:

          Truth was only ever another grift for the alleged former president. The goal was get investors to essentially pay him off for use of his name. That's what the spac deal was about, except that it appears to have run up against U.S. law.

          The NFTs he was hawking were similar in that respect, the money goes to some company that pays that idiot for his name. That way the former alleged president is guaranteed a check even if no one buys them. All of his grifts have the common feel of scam.

    • Re:

      Didn't you just claim that Twitter would be profitable later this year? Now you want us to believe that you're an expert on the social media market?

    • Re:

      I think it is unintended consequences. Even if the upcoming congressional investigation is meant to target liberals, it creates a very uncertain business environment. Conservatives have gotten very good at this, as they focus more on the culture war instead of the business of America. I mean what rational state would jeopardize a highly profitable tax base like Disney just to satisfy a few religious extremists.
    • Re:

      Finally a useful comment on the subject! Yet you are scored down-word.... what has become of Slashdot. Noted that your user number is down there close to mine..

  • Living in a complete echo chamber means there aren't any Libs on Parler to own. They don't actually care about any ideas, they just want the conflict.

    • They don't actually care about any ideas, they just want the conflict.

      I don't think I've seen a better summation of Conservatives, other than "I got mine, now fuck off"

    • Re:

      > Living in a complete echo chamber means there aren't any Libs on Parler to own. They don't actually care about any ideas, they just want the conflict.

      You haven't even heard about Truth Social, have you?

    • Re:

      Well - until Elon took over - there weren't many conservatives left on Twitter! They had all been shadow banned or worse.

    • Re:

      Or they get bored. The excitement over "Trump pwned those librals who don't now what covfefe means!" can't be sustained forever. Eventually they figure out that maybe Trump is just another guy who tweets on the toilet and isn't really playing 4 dimensional chess, and it's starting to dawn that the kraken is never going to be unleashed.

  • ... especially in the far right loony sphere. There are at least Gab, Parler, and Truthsocial plus probably a handful of bit players. Must be hard to attract these people to stick to one platform let alone figure out a way to monetize them. At some point the staff aren't going to get paid and the platform goes under.
    • Re:

      You mean "Troth Senchal", as Trump calls it?
      • Re:

        pakman, you here?

        knew it.

  • "I felt a great exuberance in the Internet, as if at least 30 conservative assholes suddenly cried out in terror, and were suddenly silenced. I fear something spectaular has happened."
  • Remember when the guys whispering in Kanye's ear tried to get him to buy Parler about 2 months ago? He even agreed to it, then backed out.

    Presumably his accountant or someone clued him in, "Hey, these guys are taking advantage of you. They're selling you a dud."

    • Re:

      If even Crazy Ye was sane enough to steer away from Parler... yep, they're doomed!
    • Re:

      Then again, who still gives about 2 fucks about this has-been?

  • Funny, Parler lays off approximately 75 staff, Slashdot quickly posts an article.

    Elon Musk buys Twitter and indiscriminately lays off thousands of employees then begs critical individuals to come back and help. No Slashdot coverage.

    Elon Musk follows Slashdot on Twitter [cnet.com] and sometimes retweets and comments on its Tweets raising Slashdot's profile on Twitter and driving some amount of traffic to the site.

    In parallel to this pattern, there were over 40 articles containing "FTX" in the subject over the past
    • I dunno what to say, maybe check in on/. more? They have an absolute boner for Elon:

      elon musk twitter site:slashdot.org [google.com]

      In my opinion he should have just bought Slashdot, saved $43.9B and still gotten the sycophantic echo chamber he desires.

      • Re:

        Dicedot was deliberately turned to shit by its owners who are obviously agenda-driven.

    • Re:

      Because this is par for the course, Elon is batshit insane, him doing batshit insane shit isn't newsworthy. It's just another business day.

    • Re:

      And yet there was a time when Slashdot could do that all on their own! Ever heard of the "Slashdot effect?"

  • What a shock, a platform that overtly hates 2/3 of the population couldn't pull in enough ad revenue to pay it's employees!
    • Yes, and the 30% are mouth breathing cousin fornicators who have trouble reading and spend their welfare money on crack and malt liquor.
    • Re:

      There ya go again exaggerating the situation - the population boils down to roughly 30% hard right, 30% hard left, and the rest are perhaps the only sane ones.


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