FanDuel prepares first live Super Bowl ad featuring Rob Gronkowski
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FanDuel prepares first live Super Bowl ad featuring Rob Gronkowski
FanDuel prepares first live Super Bowl ad featuring Rob Gronkowski
Yahoo Finance Live anchors discuss how sports betting companies like FanDuel are hoping to draw more users to their platforms through competitions and advertising.
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FanDuel prepares first live Super Bowl ad featuring Rob Gronkowski
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FanDuel prepares first live Super Bowl ad featuring Rob Gronkowski
Yahoo Finance Live anchors discuss how sports betting companies like FanDuel are hoping to draw more users to their platforms through competitions and advertising.
Video Transcript
[AUDIO LOGO]
[PHONE RINGING]
ROB GRONKOWSKI: Gronk speaking.
- Gronky, baby, how does a FanDuel Super Bowl commercial sound?
ROB GRONKOWSKI: Great. What do I got to do?
- FanDuel is putting up a $10 million payout when you kick a field goal during the Super Bowl.
ROB GRONKOWSKI: Wait, I don't kick, I catch.
- Kick, catch, who cares? It's football!
ROB GRONKOWSKI: What?
- And it's going to be live.
ROB GRONKOWSKI: Live?
- In front of millions of people.
ROB GRONKOWSKI: Wait, no, this--
- It's called the Kick of Destiny.
ROB GRONKOWSKI: What the heck is Kick of Destiny?
- Good luck! See you in Phoenix! [INAUDIBLE]
ROB GRONKOWSKI: Oh, boy. I better Call [? Vin ?] and Terry.
SEANA SMITH: Gronk has some practicing to do over the next couple of weeks. Online sportsbook FanDuel placing its own bets on this year's Super Bowl. The gambling company will run an ad featuring a live field goal kicked by former NFL tight end, who you just saw there, Rob Gronkowski. Fans who bet $5 or more on this year's Super Bowl will be entered into a contest. Now, if Gronk makes that 25-yard field goal, each bettor will split $10 million in free bets. Likely, won't get paid out a lot. But certainly, speaking to the larger issue here, bringing a lot more attention on to these online sportsbooks, which, coming off, has been a trying year for a lot of these companies.
DAVE BRIGGS: Yeah, kind of like trying a 25-yard field goal.
SEANA SMITH: Yeah, it's tough.
DAVE BRIGGS: Not always that high percentage. But Adam Vinatieri coaching him I will bet. But, look, it'd be great if there were only 10 people betting and you get a shot at a million bucks. But there's probably going to be a million people with a shot at, like, 10 bucks. Still, it is free money, and it is an interesting element when you talk about Super Bowl ads. Can't recall in recent years a live--
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