Dell is looking to take head-on Apple's $4,999 Pro Display XDR with a new 32-inch 6K UltraSharp display that has a built-in 4K webcam, a variety of ports, and an included stand that rotates, swivels, tilts, and more.

The new "game changer" display was announced this week as part of CES and is the world's first 6K display with IPS Black panel technology, according to Dell. With the new IPS panel, the 32-inch 6K UltraSharp delivers "high contrast and deeper blacks." In actual specs, the display is 6,133 by 3,456 pixels with 223 PPI (pixels-per-inch), slightly higher than Apple's Pro Display XDR. The Pro Display XDR is 6,016 by 3,384 pixels with 218 PPI (pixels-per-inch).

On the back of Dell's 32-inch 6K UltraSharp display, there are a variety of ports, including Thunderbolt 4 with up to 140W of power delivery, USB-A, ethernet, HDMI, and DP 2.1. On the front of the display, there is also access to two USB-C and one USB-A port through a pop-out compartment, providing quicker access to connect accessories and peripherals.

Unlike the Pro Display XDR which does not come with a stand, Dell's display has a built-in stand that can swivel, tilt, rotate, and move the display higher or lower depending on user preference. The display also has a built-in 4K webcam that uses AI to improve image quality and keep users in the frame during video calls.

Dell says the display will be available later this year and has not provided any pricing details for the display. Apple's Pro Display XDR costs $4,999 for the standard texture version and $5,999 for the nano-texture version. The Pro Display XDR's stand must be purchased separately for $999.

At CES this week, Samsung also revealed a 27-inch 5K display that will compete with Apple's Studio Display.