• Microsoft is reportedly launching a version of Bing that plans to use the AI behind ChatGPT.
• The feature will use the tech to provide users with answers to some searches, per The Information.
• The new AI-powered version of Bing could launch before the end of March, per the news outlet.

Microsoft is hoping its Bing search engine can take on rival Google with a feature that incorporates the tech behind the AI chatbot, ChatGPT.

Microsoft plans to use the same AI as ChatGPT to provide users with answers to some searches, rather than just displaying relevant links, two people familiar with the plans told The Information.

Microsoft could launch the new AI-powered version of Bing before the end of March, the news outlet reported.

Representatives for OpenAI and Microsoft did not immediately respond to Insider's request for comment made outside normal working hours. Both companies declined to comment on the plans to The Information. 

Microsoft publically backed OpenAI, the startup that developed ChatGPT, in 2019 with a $1 billion investment.

Since then, Microsoft has launched an AI coding tool, known as Copilot, that utilizes OpenAI's technology to help developers automatically generate code. In an October blog post, the tech giant also said it planned to incorporate OpenAI's image generator, DALL-E, into its Image Creator in Bing. 

Google has reportedly been scrambling to try and combat the threat posed by OpenAI's ChatGPT.

The tech giant's management issued a "code red" after the launch of the AI chatbot sparked concerns about the future of Google Search, according to The New York Times.

Google's CEO, Sundar Pichai, has directed some company resources to refocus its efforts on addressing the issues posed by ChatGPT, according to an internal memo and audio recording reviewed by The Times.