Taobao testing metaverse livestreaming for Spring Festival · TechNode
source link: https://technode.com/2022/12/27/taobao-to-roll-out-metaverse-livestreaming-space-for-spring-festival/
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Taobao to roll out metaverse livestreaming space for Spring Festival
Alibaba-owned e-commerce platform Taobao is undergoing final testing on a metaverse live broadcast service, which is expected to go live during a major marketing event ahead of the Spring Festival (Lunar New Year) holiday, local media outlet 36Kr reported on Monday. After using the Taobao app to enter a virtual city square-like environment created by Taobao as an avatar, users are able to watch livestream content on a big screen and purchase goods, the report said. Users are then able to make purchases from the livestream, resulting in the delivery of physical packages in the real world, in a similar fashion to the app’s popular livestreaming e-commerce services. [36Kr, in Chinese]
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