The current international situation becomes more and more tensive daily: from bombs in Poland and up to the financial crises that become worse — seems like the world is going mad, but in fact, we should take it as a window for new opportunities. Surviving both COVID, war and economic crises, in TheRoom we know for sure how to stay resistant to the upcoming critical situation in the world, that may influence your business. One such solution is looking for new markets.

Despite the fact, we think that things are getting worse all around the Globe, it’s not true. However, stable markets are still there. Let’s take a look at the countries, where the startup niche is growing and people are ready to invest in new apps and high-quality UI/UX design for them.

Africa

Kenya, Ghana, Egypt, South Africa

While Europe is struggling, Africa keeps on solving current issues, they lived with for a pretty long time. One of them is the issue of education. Since most people in African countries had no access to high-quality education, Edu startups all around the continent keep on launching.

Another weak side is having no online banking solutions. This must be the second key idea for African countries at the moment. Launching comfortable mobile apps for people of all ages and making online banking affordable is especially actual in South Africa.

Working with African countries keep in mind, that you need to make a design that will be easy to understand and simple to use. Also, always consider the language and local currency.

Japan, China, Taiwan, South Korea, Indonesia

Of course, the geo-political influence of Asia is not a secret. Gaining power and income, China remains one of the most influential countries in the world and only becomes stronger. At the same time, people in Asia keep on launching startups and mobile apps.

However, working with Asian products is super complicated. You need to consider not only local languages, but also a specific taste in design. Asian people prefer to have more visual content on one screen so that everything will be seen during one scroll. Moreover, they also like having bright accents and Asian brutalism.

One of the most popular topics apart from social apps is crypto and 3D. Along with VR technologies, Asia keeps on becoming more and more involved in the technological development of the world and information.

Australia

Being simply far away from all the bombs and rockets, Australia keeps on living a happy life with quokkas and koalas. Considering its tight economical connection with Great Britain, Australia remains one of the most influential continents in the world.

Among the topics, that Australian people like the most, there are such as education, 3D printing and Roboto-technics. Being close to Asia, Australia always catches the vibe, giving it its special charm.

Working in IT technologies, especially UI/UX design always means being flexible and ready to face the changes in the surrounding world, one such — is always looking for new markets and countries. Opening new cultures, and starting new cross-cultural dialogues, you become even more professional and boost your skills.