Microsoft Files Patent for Displaying Personalized Ads in Games - Slashdot
source link: https://games.slashdot.org/story/22/12/16/1421225/microsoft-files-patent-for-displaying-personalized-ads-in-games
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Microsoft Files Patent for Displaying Personalized Ads in Games
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Microsoft Files Patent for Displaying Personalized Ads in Games (pcmag.com) 30
Posted by msmash
on Friday December 16, 2022 @10:20AM from the shape-of-things-to-come dept.The ads would be served in real-time, appearing at locations deemed "continuously visible," and based on who is playing, which can be determined by checking the account used to access the game. Although the patent states this would be an "unintrusive" system of serving ads, it would inevitably lead to developers being asked to ensure a minimum number of locations where ads can be placed and easily seen. Environment designs will be impacted, and we could see ads appearing on objects players regularly interact with much more often.
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