In this year’s edition of the Product Report, Amplitude dataset shows how the product landscape evolved from 2021 to 2022, including the product growth observed across 12 industries and eight countries.

They also highlight what our data suggests will be the 30 Next Hottest Products across North America, Europe, and Asia-Pacific. Additionally, they report on how product and growth teams are responding to the current economic environment, including candid input about leveraging product-led growth to drive user engagement, retention, and monetization.

The growth detailed in The Product Report 2022 reinforces just how strong the digital product market remains. While we may never again witness the extreme growth from our inaugural report—which captured the massive shift to digital during the pandemic—digital product usage continues to rise across industries.

What did they find?

• Global product usage grew 16% year-over-year, following the digital disruption in 2020 and 2021.

• Four of the 30 Next Hottest Products saw more than 500% growth in monthly active users: social shopping app onthelook, relationship app Paired, AI scheduler Motion, and weight-loss program Found.

• Among the 12 industries we analyzed, HR and staffing products, as well as upskilling and continuing education tools, showed the most growth, suggesting the economic downturn is prompting people around the world to boost their hireability or seek new opportunities.

• Fears of a SaaS crash appear to have been overblown. After SaaS growth slowed in the spring, activity re-accelerated in late summer for this category of essential products.

• Crypto, by contrast, revealed a more complicated story. Crypto products continued to grow in 2022, and at a faster pace than other fintech products. But after a tremendous surge in activity in 2021, growth decelerated significantly in 2022.

• With so much unknown about the economy, businesses are doubling down on product-led growth to make more cost-effective investments.

Learn more in the report! 📑🔍❤️‍🔥