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How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision B...

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source link: https://hbr.org/podcast/2022/11/how-will-gamers-and-investors-respond-to-microsofts-acquisition-of-activision-blizzard
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Cold Call / Episode 189

How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?

Listen | 18:55

Do the potential benefits of acquiring the video game company outweigh the risks for Microsoft and its shareholders?

November 29, 2022

In January 2022, Microsoft announced its acquisition of the video game company Activision Blizzard for $68.7 billion. The deal would make Microsoft the world’s third largest video game company, but it also exposes the company to several risks.

First, the all-cash deal would require Microsoft to use a large portion of its cash reserves. Second, the acquisition was announced as Activision Blizzard faced gender pay disparity and sexual harassment allegations. That opened Microsoft up to potential reputational damage, employee turnover, and lost sales.

Do the potential benefits of the acquisition outweigh the risks for Microsoft and its shareholders? Harvard Business School associate professor Joseph Pacelli discusses the ongoing controversies around the merger and how gamers and investors have responded in the case, “Call of Fiduciary Duty: Microsoft Acquires Activision Blizzard.”


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