Inside Amazon's Alexa unit, once considered to key to the company's future but n...
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Inside Amazon's Alexa unit, once considered to key to the company's future but now facing heavy layoffs
Hi, I'm Matt Turner, the editor in chief of business at Insider. Welcome back to Insider Weekly. For all our readers in the US, I hope you had a lovely and relaxing Thanksgiving. Let's get right to our top reads of the week.
On the agenda today:
Amazon is gutting Alexa — and employees describe a division in crisis.
Inside Bob Iger's return to the helm at Disney.
Leaked email says Twitter employees must send Elon Musk weekly updates.
A group of Taylor Swift lawyer fans are taking on Ticketmaster.
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Alexa is on life support
Ted S. Warren/Isaac Brekken/Elaine Thompson/AP; Anna Kim/Getty; Amazon; Anna Kim/Insider
Amazon's voice-assistant Alexa was once hailed as the "computer of the future" and "the future of every home" — but nearly 10 years later, Alexa is being gutted.
Low employee morale, failed monetization attempts, and a lack of engagement across users and developers has led to Alexa — and the devices team at Amazon — being the prime target of the biggest layoffs in Amazon history.
Over a dozen current and former employees told Insider's Eugene Kim that the division is in crisis — and the mounting losses and massive cuts underscore the swift downfall of Alexa.
Go inside Amazon's Alexa unit.
Inside Bob Iger's return to Disney
Walt Disney former CEO and Chairman Robert Iger speaks onstage during Vox Media's 2022 Code Conference.Jerod Harris/Getty Images
Walt Disney stunned Hollywood this week by reinstating Bob Iger as its chief executive, and company insiders told us that his return to the throne came together in a matter of days.
The move came after months of complaints to the board about Bob Chapek, who became Disney's CEO in February 2020. But even as staffers applaud Iger's return, anxiety remains about how he will manage during a rocky economy and potential layoffs.
And Wall Street onlookers have already begun speculating who could take the reins next.
Elon Musk acquired Twitter on October 27.Taylor Swift performs at the 2022 Nashville Songwriter Awards.- MarketWatch
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