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Inside Amazon's Alexa unit, once considered to key to the company's future but n...

 1 year ago
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Inside Amazon's Alexa unit, once considered to key to the company's future but now facing heavy layoffs

Matt Turner,Lisa Ryan,Hallam Bullock,Phil Rosen
Sun, November 27, 2022, 10:30 PM·3 min read

Hi, I'm Matt Turner, the editor in chief of business at Insider. Welcome back to Insider Weekly. For all our readers in the US, I hope you had a lovely and relaxing Thanksgiving. Let's get right to our top reads of the week.

On the agenda today:

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Alexa is on life support 

Cutout of Dave Limp and Amazon's CEO Andy Jassy behind Amazon's Echo device.
Cutout of Dave Limp and Amazon's CEO Andy Jassy behind Amazon's Echo device.


Ted S. Warren/Isaac Brekken/Elaine Thompson/AP; Anna Kim/Getty; Amazon; Anna Kim/Insider

Amazon's voice-assistant Alexa was once hailed as the "computer of the future" and "the future of every home" — but nearly 10 years later, Alexa is being gutted.

Low employee morale, failed monetization attempts, and a lack of engagement across users and developers has led to Alexa — and the devices team at Amazon — being the prime target of the biggest layoffs in Amazon history.

Over a dozen current and former employees told Insider's Eugene Kim that the division is in crisis — and the mounting losses and massive cuts underscore the swift downfall of Alexa.

Go inside Amazon's Alexa unit.

Inside Bob Iger's return to Disney

Walt Disney former CEO and Chairman Robert Iger speaks onstage during Vox Media's 2022 Code Conference.
Walt Disney former CEO and Chairman Robert Iger speaks onstage during Vox Media's 2022 Code Conference.


Walt Disney former CEO and Chairman Robert Iger speaks onstage during Vox Media's 2022 Code Conference.Jerod Harris/Getty Images

Walt Disney stunned Hollywood this week by reinstating Bob Iger as its chief executive, and company insiders told us that his return to the throne came together in a matter of days.

The move came after months of complaints to the board about Bob Chapek, who became Disney's CEO in February 2020. But even as staffers applaud Iger's return, anxiety remains about how he will manage during a rocky economy and potential layoffs.

And Wall Street onlookers have already begun speculating who could take the reins next.

Elon Musk acquired Twitter on October 27.Taylor Swift performs at the 2022 Nashville Songwriter Awards.

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