Content may be King, but Design is Queen
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Content may be King, but Design is Queen
Deriving business and user value through the feminine force
Most people have heard the expression, “content is king.” This phrase has been around for many years, becoming popularized in an essay by Bill Gates titled “Content is King,” published on the Microsoft website in January 1996.
The “content is king” expression is commonly used in business and marketing, representing the basic idea that providing customers with valuable content leads to business success.
The first sentence of Bill Gates’s essay conveys it best:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
Plenty of articles discuss content’s importance from a business perspective. However, many overlook examining the word “king” in the content is king business philosophy.
Google defines king as “the male ruler of an independent state, especially one who inherits the position by right of birth.” King also symbolizes characteristics such as being authoritative, powerful, and wealthy.
The traditional business world has been aligned with these king-like values and characteristics for some time. Leveraging content to generate the highest degree of profit and control has been a successful strategy, especially in a world dominated by male-business leaders.
The world is changing, though. Not only are more women becoming successful business leaders, but the basic model of simply putting out relevant content and raking in profits is dwindling.
For modern businesses to succeed, they must combine valuable content and excellent user experience through brands and leaders that align with their users’ values.
Now more than ever, people gravitate toward companies that listen to people’s needs to develop practical products and services with an overarching goal of positively impacting humanity.
The King is Dead. Long Live the Queen.
The stereotypical queen is strong like the king. However, the queen also symbolizes benevolence, forgiveness, and empathy. These characteristics are a stark contrast to the authoritative king persona.
There have been many powerful and influential queens throughout history. From the charismatic and intelligent Cleopatra of Egypt to the courageous and wise Elizabeth I of England. These women shaped the world when women were considered incapable of ruling people and nations.
The phrase “design is queen” embodies the notion that design is more than making things look pretty. Like the mighty queen, good design listens, understands, predicts, and solves people’s needs — all while achieving essential objectives.
Design is the feminine force connecting us to ideas and information subconsciously and humanistically. Design is organic, nurturing, and fluid, transforming information and objectives into something beautiful and meaningful.
Like the many queens who have exceeded society’s expectations of what women could accomplish, design is similarly an overlooked strength capable of achieving great things.
So the next time someone says, “content is king,” remember the superior wisdom and compassion of the queen and the many ways design embodies these invaluable characteristics.
If you would like to read more of my articles, support my writing, or just want to connect online, visit me at michaelfbuckley.com
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