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Tumblr To Add Support For ActivityPub, the Social Protocol Powering Mastodon and...

 1 year ago
source link: https://tech.slashdot.org/story/22/11/21/2320217/tumblr-to-add-support-for-activitypub-the-social-protocol-powering-mastodon-and-other-apps
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Tumblr To Add Support For ActivityPub, the Social Protocol Powering Mastodon and Other Apps

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An anonymous reader quotes a report from TechCrunch: Tumblr will add support for ActivityPub, the open, decentralized social networking protocol that's today powering social networking software like Twitter alternative Mastodon, the Instagram-like Pixelfed, video streaming service PeerTube, and others. The news was revealed in a response to a Twitter user's complaint about Mastodon's complexities. Automattic CEO Matt Mullenweg -- whose company acquired Tumblr from Verizon in 2019 -- suggested the user "come to Tumblr" as the site would soon "add activitypub for interconnect." "Don't stress," he said, before clarifying that Tumblr first has to deal with the waves of new users coming in right now from Twitter, but that support for "interop and activitypub" were due to come "ASAP." In short, this announcement means Tumblr would move from being only a niche blogging platform to instead become a part of a larger, decentralized social network of sorts -- and one whose user base has grown in size in recent days as people flee Elon Musk's Twitter in search of new communities. The ActivityPub protocol, its website explains, provides a client-to-server API for creating, updating, and deleting content as well as a federal server-to-server API for delivering notifications and subscribing to content. In practice, this means that Mastodon users can interact and follow users on other instances (independently run nodes), as well as with users on other social apps (like PeerTube), which also support the implementation of ActivityPub. It makes for a web of social networks where users can find and follow each other without having to set up new accounts on each new service. This is the opposite approach to today's "walled garden" social networks, where a post on one platform can't be viewed by those on others, unless you re-upload or repost the content directly or share a link to the other site where the content can be found.

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I think it's impressive that Tumbler is going to get on board with this open protocol and should help build out the world of open source social media.

However, like so much of the open source social media space, the problem is the time people are looking to switch from Twitter is right now, by the time an effort like what Tumblr is proposing is complete (January?) everyone will have gotten used to Twitter continuing to work and grow, and realize that the worst fears about Twitter are unfounded as they do in

as a website and not as a business. Advertisers are fleeing Twitter. It takes a huge amount of effort and manpower to keep your advertisements away from the extremism and white supremacy and racism that fills Twitter. All those people were fired or quit. Multiple reports of brands finding their advertisements right next to KKK posts are cropping up.

Go to a Google search for Adpocalypse. Every YouTuber knows what it is. A handful of white supremacists managed to get regular advertisements in front of the

  • as a website and not as a business. Advertisers are fleeing Twitter.

    Even if there are a lot of advertisers fleeing Twitter, plenty still remain (I see ads all the time) - how would you say it compares with the advertisers Mastodon and Tumblr have - combined?

    The fact is Twitter is still way more mainstream and even if some advertisers leave, just like the flighty Twitter users looking at other options they will be back, once they discover as I said that in fact Twitter is actually moderating people and posts, in remains widely popular (daily active users have only been going up since Musk took over). There are just too many people there for advertisers to ignore forever.

    Furthermore you are the one not really thinking of this as a business, not long term... what happens when all kinds of people currently producing videos on YouTube start also publishing on Twitter when it supports longer form video, and better monetization rates than YouTube? Content creators will flock to Twitter and so will a vast array of YouTube advertisers.

    Currently Donald Trump has his account on Twitter.and the last two tweets are the ones that got him banned.

    Yet he hasn't even posted, how much longer can that straw man hold the weight you place on it? Trump made it clear he'll not even be back, and why would he when the first tweet would send people of his own social media platform? Indeed an open account with him not tweeting just sends even more people his way.

    And anyone who looks at those last two tweets, which no-one even does BTW so why would they matter, would see it was absolutely stupid to ban Trump for saying things like:

    "To all of those who have asked, I will not be going to the Inauguration on January 20th."

    "The 75,000,000 great American Patriots who voted for me, AMERICA FIRST, and MAKE AMERICA GREAT AGAIN, will have a GIANT VOICE long into the future. They will not be disrespected or treated unfairly in any way, shape or form!!!"

    You are seriously threatened by that? Grow up! It was as harmless as it was irrelevant, than and now.

    You are just one of the main brainwashed parrots thinking Twitter is constantly about to die, when Musk is on the cusp of doing something that was never possible before - actually making Twitter profitable, which will happen within six months easily.

    I'll let you have the last response as there is no reasoning with someone so detached from reality as you are. But you should look at what is really happening on Twitter vs. what your hive-mind is telling you.

    • Re:

      Reports suggest that ad revenue is way down, and advertisers report that conversion rates are down too.

      Probably very little. YouTube is not just a commodity video hosting platform. For a start almost every device can play YouTube videos, where as most TVs and STBs lack a Twitter client. It's also unlikely that Twitter will have better monetization rates, since Twitter doesn't have its own cloud infrastructure to serve that video up and will either have to build it or rent it, doubtless at greater cost than

      • Re:

        The problem with those longer form videos and higher monetization rates is they all cost money Twitter doesn't have. Twitter is currently saddled directly with an additional billion dollars a year in debt payments. And musk has another billion dollars a year that he hasn't accounted for yet.

        Furthermore Tesla is facing real competition for the first time ever and NASA is signaling they're going to get back into the rocket business.

        Musk appears to be a terrible businessman who lucked into a couple of
    • Is that Trump was telling his supporters he was going to be at the inauguration so that it would be safe for them to attack it. It's called a dog whistle.

      The big advertisers with the big bucks are leaving. Twitter can't sustain itself on penis pills and your Uncle Phil's local plumbing business.

      Nobody was talking about Twitter dying until musk started killing it. We expected layouts to cover the debt. He saddled them with a billion dollars a year in debt payments and that's before the other 12 billi

  • Re:

    No, they aren't. Advertising are, for the most part, taking a "wait and see" approach to Twitter, and the reasons have pretty much nothing to do with "extremism" or whatever brainworms you're talking about.

    They're holding campaigns primarily due to the turnover inside of Twitter. Since it turns out that Twitter employees would rather quit than, you know, do real work, a lot of the existing contacts advertising companies had in the company are gone. So they're waiting for things to stabilize.

    They're advertis

    • No, they aren't. Advertising are, for the most part, taking a "wait and see" approach to Twitter, and the reasons have pretty much nothing to do with "extremism" or whatever brainworms you're talking about.

      Yes, companies are pausing ad buying [newsweek.com] on Twitter, and Musk is having a meltdown [businessinsider.com] over it. He claims Twitter may have to file bankruptcy [npr.org] they're bleeding so much cash with the revenue stream drying up.

      And yes, it is directly related to the lies [vanityfair.com] (i.e. misinfomration), extremist, and hate speech [thehill.com] which now permeates Twittter since Musk took over. They don't want their baby food ad associate with a comment calling for killing Jews.

      And it's not just companies. High profile people [newsweek.com] are leaving Twitter and their "followers" are following them. That's another hit to the company who now doesn't get those eyeballs.

      They're waiting for things to stabilize, and that's it. Every indication is that they will: Twitter has been running just fine without the woke-squad at the helm, usage is up, not down, and users are mostly staying on the platform.

      And by "woke squad" (whatever the hell that is) you mean people making sure kidde porn doesn't pop up on someone's screen, or beating down the white supremacists who are no doubt cheering the killing of U.S. citizens by some white guy, or trying to keep things civil. Because who in the world would want that?

      • Re:

        Just for the record, there was an article on the WaPost (I believe...well, one of those) that reported what's-his-name used the same language with his other companies when they were looking like they wouldn't succeed. And he used the same tactics that caused their organizations to be hell to work in. He was able to grow his other companies' "atmosphere", now he's trying to change a company's atmosphere. My guess is that he'll have to hire in new to get that.

        And without the "woke" squad, those advertisers ar


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