Twitter Leak Claims Special Verification Badges For Brands May Launch Soon

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By Brittany Roston/Nov. 18, 2022 12:58 am EST

If you've been paying attention, you've likely noticed that Twitter's badge system is pretty much useless now, as in the majority of cases, it will merely serve to alert other people about your subscription to Twitter Blue. The revamped plan launched earlier this month, giving Twitter users the option of paying $8 per month for some additional features. As expected, trolls took advantage of the change and used their newly-paid-for blue check marks to masquerade as major companies.

The company's new owner Elon Musk seemingly attempted to address this by mandating that accounts include the word parody when applicable, then soon after specified that the word parody has to be put directly in the display name. That didn't stop trolls from ignoring the rule entirely, though, and soon there were accounts pretending to be Nintendo and other big companies. The most notorious of the troll accounts was one that pretended to be Eli Lilly, a pharmaceutical company, that tweeted insulin would be free. The company's stock tanked and it later pulled all of its ads from Twitter (via The Washington Post).

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As it stands right now, there's a single Twitter badge, it is blue with a check mark in the center, and it used to mean the account it was attached to was authentic. Under the new Twitter Blue subscription, the verified badge may still mean that on legacy accounts, but for everyone else, it'll merely signify that they're paying $8 per month. That's not very useful when it comes to communicating anything to viewers, so Twitter may roll out additional badges, according to Platformer.

In a post, Casey Newton claims to have gleaned some details about Twitter's alleged plans from a seating chart. Based on the document, there are reportedly five teams in Twitter working on their own projects, one of which is the $8 per month Blue subscription. Aside from that, there's reportedly a Blue for Business verification option in the works, the encrypted DMs we heard about a few days ago, a tipping feature, and the long-form notes Musk has already mentioned.

Of note is the Blue for Business plan, which was detailed in some additional documents obtained by Platformer. With this, brands will allegedly have the option of buying a different type of verification badge for their workers, which will make it clear which company those accounts are affiliated with and help distinguish them from other accounts. Tweets from these users may include additional badges next to their names so that their status is immediately noticeable. Mockups of the new badges reportedly included ones for Verizon and The New York Times, but recent resignations may disrupt these plans.

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All The Ways Twitter Has Already Changed Under Elon Musk

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By Nadeem Sarwar/Oct. 28, 2022 8:34 pm EST

Elon Musk is now the master of Twitter, a platform that he sees as the de facto public town square, and which he aims to turn into a free-speech utopia. However, Musk's takeover has been met with a rather vocal, but divisive, reaction. For folks that see him as a visionary, they are already predicting a revival of Twitter's fortunes, both as a product and a business. The likes of Mark Cuban, at least, think that way.

Others say Musk will drive the platform to the ground because of his inexperience running a company that is more politically sensitive and administratively entangled than any business he has run before. Then there's the concern about Musk's impact on steering the discourse on Twitter in the immediate future.

Whether he maintains its neutrality while bolstering free speech remains to be seen. How will he manage the conflict of interests while also serving as the chief of Tesla, when rival carmakers already advertise on Twitter? Will Twitter see an exodus of influential people under Musk's lordship? A lot has happened in the past few weeks.

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It is not a strange phenomenon to see a new owner cleaning the board and other C-suite executives after acquiring a company. Musk proved no different. Soon after news broke that Musk has finally signed the papers and has officially become the "chief twit," it was revealed that Musk had fired CEO Parag Agrawal, who took over the helm from co-founder and former CEO Jack Dorsey.

Musk had no special fondness for Agrawal and even challenged him to a debate publicly on Twitter over the platform's real user engagement and bot figures. Musk also laid off Twitter's top policy and legal executive Vijaya Gadde. Gadde is said to have been the architect behind suspending Donald Trump's account, a decision that Musk classified as "flat-out stupid."

Chief Financial Officer Ned Segal was also fired, alongside General Counsel at Twitter, Sean Edgett. There are also reports floating around that Musk is reshuffling the core engineering team at Twitter, and has also brought in Tesla's engineering team for an analysis.

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One of the earliest grievances that Musk had with Twitter was the inability to take hard decisions, and that's because it has a public company where investors' will reigned supreme. Even Jack Dorsey reportedly confided as much in Musk, and the latter expressed publicly that Twitter needs to be taken private to take the heavy-hitting decisions that could inject fresh energy into the platform.

Well, now that Musk has paid his $44 billion with help from banks and a few very rich friends, the billionaire is taking Twitter private. Twitter has already filed Form 25 before the US SEC, an agency that Musk is not really fond of. The SEC, in turn, has directed the New York Stock Exchange to delist TWTR from its registry when trading begins on the morning of November 8, 2022.

Now, Musk will no longer have to release quarterly earnings reports publicly and field questions from investors. Twitter is effectively a closed book from a financial transparency perspective, and the only parties that will be privy to any such information will be supporting bank entities like Morgan Stanley, which need their fat interest in return for staking $13 billion in debt towards the purchase.

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Musk isn't a fan of permanent bans, and has expressed his displeasure in the past over the suspension of Donald Trump's account. With Twitter now under his sole ownership, there was strong speculation that he would bring back the de-platformed personalities like Trump and Alex Jones. That won't happen any time soon, it seems.

Musk says he will soon form a "content moderation council with widely diverse viewpoints" that will take a look at all moderation and policy enforcement-related affairs. He tweeted that no decisions related to reinstating a banned account will be taken before a meeting of this council, adding that so far there are no changes from the existing Twitter policies.

To be super clear, we have not yet made any changes to Twitter’s content moderation policies https://t.co/k4guTsXOIu

— Elon Musk (@elonmusk) October 29, 2022

Details are thin on whether this council will consist of independent experts — the way Meta's Oversight Board operates — or if it only accepts in-house legal and policy experts from within the ranks of Twitter employees. Either way, the stakes are high, especially with Musk sitting at the top and his shifting geopolitical inclinations from time to time.

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"The reason I acquired Twitter is because it is important to the future of civilisation to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner," Musk recently said of the deal. However, the news of his takeover has found a celebratory tone in the right wing circle, and dejection from those on the left side of the political ideology. There are numbers that suggest such a reality.

According to an analysis, accounts of popular far-right figures such as Lauren Boebert and Kari Lake have seen their follower growth shoot up by as much as 1,200% in the past 24 hours. The accounts in question are well-known for spreading hateful discourse and disinformation, which is an alarming trend.

The spike in popularity of these popular far-right accounts can not be conclusively linked to Musk's takeover of the platform. However, the sudden spurt in popularity due to fresh Twitter accounts aligns with the window when the final formalities that handed over total control of Twitter in the hands of Elon Musk, concluded.

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Elon Musk is now the simultaneous owner of Twitter — a plum place for advertising — and Tesla, the world's largest electric car brand. So, it was always a natural question for Tesla rivals to do a double-take about advertising on a platform owned by Musk. The concerns about accessing a neutral online platform are legitimate. What if Musk algorithmically suppresses their ads? What if Tesla ads on Twitter get an unfair advantage?

Earlier today, French carmaker Citroen shared a cheeky tweet that said "Hello to the social media platform owned by one of our competitors." The tweet set the tone for a serious debate that eventually snowballed into a realistic business and landed at the doorsteps of General Motors.

GM has now put a hold on advertising its goods and services on Twitter. The company will continue to rely on Twitter for resolving customer queries, but it won't be paying for ads on the platform for an undisclosed duration. It would be interesting to see if automakers decide to altogether shun their brand presence on Twitter, especially the likes of Ford and Stellantis that are increasingly competing against Tesla in the EV game.

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Ever since Musk first declared that he had purchased a majority stake in Twitter, which eventually transformed into full-house ownership, numerous influential personalities have expressed intent of waving goodbye to Twitter, fearing where the platform was headed under Musk's leadership.

Ken Olin, executive producer of NBC drama "This Is Us" announced his exit from Twitter with a tweet that said "I'm out of here. No judgement," further adding that "Let's protect our democracy." According to The Hollywood Reporter, Alex Winter of the "Bill & Ted" movie fame and co-writer of "Ocean's Thirteen," Brian Koppelman, have also bid adieu to the platform.

Wrestling News reports that WWE legend Mick foley has deleted his Twitter account. Other celebrities that have threatened to leave Twitter in the past include "The Good Place" star Jameela Jamil, "The Watcher" star Mia Farrow, Black Lives Matter activist Shaun King, and author Amy Siskind. Others like "Star Trek" legend George Takei have expressed that they will hang on to the platform and will try to balance out the negativity.

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