SUNDAY REWIND: The playbook for achieving product-market fit by Dan Olsen
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SUNDAY REWIND: The playbook for achieving product-market fit by Dan Olsen
BY Eira Hayward ON NOVEMBER 13, 2022
This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-market fit.
Dan first runs through the five layers of his Product-Market Fit Pyramid framework. At the base of the pyramid is the target customer. The layer above that is their underserved needs. These two bottom layers are the market. The top three layers are all about your product. The first is your value proposition: the customer needs you address and how you do so in a way that’s better than other products. The next layer is your feature set or the functionality that addresses customer needs. The top layer is user experience.
He then runs through his lean product process – six steps that help you to articulate and test the key hypotheses by working your way up the Product-Market Fit Pyramid – and shares other frameworks he says are important for working through the process. He finishes the talk with a real-life case study.
Read the post in full: The playbook for achieving product-market fit
About
Eira Hayward
Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.
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