Elon Musk said he'd love to see 'ads for gizmos' on Twitter because otherwise he has to have his assistant find the gizmo he sees online and buy it for him

Elon Musk. Andrew Kelly/Reuters

• Elon Musk said he'd love to see "ads for gizmos" on Twitter because he'd "buy them all in a click."
• In his first meeting with Twitter employees, he addressed the platform's advertising strategy going forward.
• "Being asked to sign up for a mortgage when you have no interest in that whatsoever is annoying and spam," he said.

Elon Musk said he'd love to see ads for "gizmos" on Twitter because he'd "buy them all in a click, even if they're not that great."

The new Twitter chief discussed the social media platform's advertising strategies in his first meeting with employees on Thursday, saying he thinks the company should combine their ad and tweet recommendation engines to "actually show people ads that are as accurate as possible to their interests."

"An ad done really well that is what somebody would actually want to buy, especially if it's when they want to buy, is actually content," he told employees. "In order for that to be content, you have to have a wide range of ads."

He added: "Being asked to sign up for a mortgage when you have no interest in that whatsoever is annoying and spam."

The Tesla CEO went on to describe his own penchant for social-media shopping and his targeted product advertising strategy would facilitate it.

"I'd love to see ads for gizmos. If I saw ads for gizmos, I love gizmos, of course, I'd buy them all in a click," he said. "Even if they're not that great, I'll still buy gizmos. I love technology. I'll see content for gizmos but not an ad or an ability to actually buy the gizmo."

"So then I have to send it to my assistant like, 'Please buy this gizmo,'" he continued. "That's how it goes generally. But I'd be happy to just click on it and buy it."

In the same meeting,Musk floated that declaring bankruptcy was not out of the question if Twitter did not solve its cash flow issues, and laid out some other ideas for the social media platform.