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Why is Apple SSD storage so expensive?

 1 year ago
source link: https://forums.macrumors.com/threads/why-is-apple-ssd-storage-so-expensive.2369437/
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Why is Apple SSD storage so expensive?

GooseInTheCaboose

macrumors regular
Original poster
Apr 2, 2022
You can get a reasonably fast 2TB external SSD for $150-$200 today, but that amount of internal Apple storage will run you $800. Why is Apple’s internal storage SO expensive?

GumaRodak

macrumors 6502a
Mar 14, 2015
Bcs apple is the company with biggest value

dg8623

macrumors newbie
Sep 23, 2022 Northern Ireland
There are a couple of answers to this as far as I can tell.

Apple SSDs are fast, they always have been, as technology has progressed Apple hasn't struggled to keep up and even overtake some of the top SSD manufacturers out there. Anyone who has used one of the new Macs can corroborate this.

Another is the obvious Apple Tax, as much as Apple isn't as overpriced as people make out for somethings, it is absolutely impossible to deny that they have suped up this price simply because they can.

Once you buy your laptop or Mac, that's it for the most part so they know that you'll want to get a decent amount of it and they KNOW you'll still pay for it no matter how much they charge. It's the same with the internal memory they offer.

Either way, if people will pay a certain number for it, apple will sell it for that number +20%.

NewUsername

macrumors 6502a
Aug 20, 2019 1,077
First reason is that their SSDs are really fast. Compare it with a Samsung X5 SSD, they aren’t cheap either. But the second reason is simply that Apple earns a lot of money on SSD upgrades. It’s similar to cars, the base model is affordable but the options are expensive.

Personally, I do pay extra to get 512GB and I would also consider 1TB, but everything above that is just too expensive. But if your budget is tight, you can also survive on 256GB and get a cheap external SSD.
Ah, the eternal question. No one will ever know.

GooseInTheCaboose

macrumors regular
Original poster
Apr 2, 2022
First reason is that their SSDs are really fast. Compare it with a Samsung X5 SSD, they aren’t cheap either. But the second reason is simply that Apple earns a lot of money on SSD upgrades. It’s similar to cars, the base model is affordable but the options are expensive.

Personally, I do pay extra to get 512GB and I would also consider 1TB, but everything above that is just too expensive. But if your budget is tight, you can also survive on 256GB and get a cheap external SSD.
Yeah I've always gotten about 1tb but my photography hobby has blossemed to the point where I will soon need at least 2TB if I want to keep all my photos/videos on my mac without constantly deleting. And then I like to have all my stuff on my ipad too. External SSD for mac Photos Library + iCloud is looking very appealing now rather than paying the fee for more storage on every device I buy from now on.

The way I'm shooting soon 2TB might start feeling tight...

saudor

macrumors 65816
Jul 18, 2011 1,299 1,637
First reason is that their SSDs are really fast.
I think apple focuses way too much on this aspect which may not bring much real life benefit - especially on things like macbook airs.

However, what people will notice is the raw capacity and how much apple holds back on this. It wasn't that long ago that macbook PROs started with 128gb of ssd space. I once checked my friends' computers and their SSD space was all maxed out (which is also bad for the drive too)

But maybe that's the whole point: Make people struggle with low space, then run into issues with premature failure as the wear-levelling algorithms cant run as efficiently with 99% utilization, etc .

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