1. Passion will keep you poor.

The only way to make money is to give the market what it needs.

Put practicality and problem-solving first.

Many talented people stay broke because some guru told them to find self-fulfillment first.

It’s easier to focus on the metaphysical when you don’t have to worry about the repo-man paying you a visit.

The more people you help, the more money you’ll make.

You need others to make money.

Build your networks and treat people well.

Whenever I neglect my health, my performance goes down.

The consequence?

I make less money.

Therefore…

Focus on your fundamentals:

> Sleep
> Diet
> Movement
> Sunlight

Trust your employees.

But always verify.

And make sure the work they produce is worth more than the money you pay them.

Work with intensity when necessary.

The rest of the time, be consistent.

The daily grind will kill you.

But daily small progress will prevent burnout.

You’ll rarely experience burn-out if you take care of your health, rest well, go for long-walks, and work on something you truly believe in.

The fastest path to success is paying for it.

Buy courses, buy ebook, buy coaching, buy ads, buy access ethically.

Nothing yields more results than paying for speed.

Your family and friends will be the first to tell you “it will not work,”  “that’s a dumb idea,” and “don’t be stupid.”

Ignore them.

But remember, they mostly do this because they care about your wellbeing.

So be kind to them.

Two things are guaranteed in this world:

Death and failure.

You’ll fail one day.

Get over it fast.

Resilience is a superpower.

Hustling for easy money is the most expensive action you can ever take.

Delay gratification, and you’ll make money.

Becoming an entrepreneur will cost you 98% of your friends.

Most times, it’ll be because they cut themselves out of your life.

@AlexHormozi named his business “Gym Rescue”

He soon learned nobody wanted to get “rescued” in business because being rescued in business is an admission of failure.

So Hormozi renamed it to «Gym Launch”

And the money started pouring in.

Don’t sell your soul for it.

The purpose of business is to make money.

So if your income isn’t going up, your system is broken.

Fix your system.

Your lead generation, sales, and fulfilment system doesn’t have to be complicated.

Overcomplication will add friction.

And friction will make fixing things harder when shit hits the fan.

And shit always hits the fan.

Many business owners focus on things they shouldn’t.

Your sole focus in business should be increasing profits.

Not organizing your desktop.

Or micromanaging your employees.

Hiring is gueswork.

Firing is the real skill.

If you can get attention, you’ll never struggle for money.

But not all attention is good attention – no matter what the online gurus tell you.

Charging more money is about having the right mentality.

It’s not only about providing more features.

It’s about signaling your certainty of success to your clients.

And that requires having the right mindset

Surround yourself with poor people, you’ll stay poor.

Surround yourself with richer people, you’ll want to rise to their level.

Unless you’re building a bridge, action will almost always trump planning.

Especially in the service business.

Border-line harass your clients with updates.

At least once or twice a week, send them a status update.

Nobody cares about your logo.

People only care about what you can do for them.

The only people who believe things are hard to achieve are those who’ve never achieved anything of substance.

Writing well leads to better communication.

And if you can communicate your ideas in an elite way…

Wealth is guaranteed.

Top-performers world understands there’s a limit to the energy they can expend daily.

Learn to listen to your body’s cues

To find out when’s the best time for you to work on intellectual tasks

And when to do “dumb” ones

The best way to “wow” a client is to onboard them like royalty.

A little hard work at the beginning of every project will make a lasting impression on your clients.

Cheap clients are the closest thing to demons. They attract bad luck: headaches, untimely messages, and long nights. They also attract other demon clients.

Fire the cheap clients.

The $50K client will approve almost everything you send them instantly.

Because these clients value their time.

And value your inputs.

They’re delegating the decision making to you.

So they can focus on making money.

If you’re not tracking your KPIs every month, you’re losing money.

Sales, Conversion rate, Customer lifetime value, Churn rate (for subscriptions), Customer Acquisition Cost, Profits.

As an entrepreneur, your daily habits are tied to your business.

Every decision you make in your personal life will affect your business in some way or another.

Because there’s no such thing as compartmentalizing your life.

You’re not a robot.

Poor clients always micromanage.

It’s their coping mechanism. They lack the discipline to work on that makes them money.

So they compensate by overcontrolling you because it makes them feel they’re making progress

Raise your prices

But it’s also not supposed to make you unhappy.

Your business is supposed to make you money.

Finding happiness and joy in it is a side-effect of succeeding in it.

If you are…

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