13 Best Marketing Software for Small Businesses

If you’re a small business owner, you know marketing is essential to your success.

But what kind of marketing software should you be using? There are so many options out there that it can be hard to decide which is right for you.

This article will discuss the 13 best marketing software for small businesses. 

Let’s explore some local marketing tools that can help your business succeed!

Best Social Media Marketing Software for Small Businesses

Social media marketing software is essential for small businesses looking to reach a wider audience and create connections with customers. Almost every small business owner can benefit from using social media to help jumpstart their social media marketing strategies.

A good social media marketing tool will help you manage your accounts, schedule posts, and track analytics. That is why it’s important to find software that fits your needs and budget and offers features that will help you grow your business.

There are a few different social media marketing software options that are available for small businesses, such as:

Buffer

Buffer is a social media management platform that helps small businesses to streamline their social media campaigns. It offers a simple, intuitive interface that makes publishing and managing content across multiple platforms easy.

This platform also provides useful analytics tools that help businesses measure their campaigns’ effectiveness and identify areas for improvement. Buffer is an excellent tool for small businesses looking to boost their social media presence.

Key Features:

• Analytics Tools
• Engagement Tools
• Landing Page Builder
• Basic Publishing Tools
• Draft Collaboration Tools

Price

Buffer is an affordable marketing software for small businesses needing little help staying on top of their social media game. The platform also has four different plans customers can choose from.

These are the monthly subscription plans that Buffer provides: 

• Free: $0
• Essentials: $6
• Team: $12
• Agency: $120

However, Buffer also offers a yearly subscription service for those who want to save time and money.

Pros:

• Simple and easy to use
• Affordable and customizable
• Has integrations across multiple social media platforms

Cons:

• Users have reported issues of failed posts
• Doesn’t provide access to every social media platform
• The free plan doesn’t have as many features as the paid plans

Sprout Social

Sprout Social is a comprehensive marketing software suite for small businesses with a wide range of features to help you grow your social media presence and connect with customers. It offers many features, including scheduling posts, analyzing social media analytics, and engaging with customers.

SproutSocial also provides educational resources to help small businesses learn how to use social media effectively. It also offers several educational resources, such as webinars and blog posts, to help businesses learn how to use the platform and make the most of their social media marketing.

Key Features:

• Brand Keywords
• Message Tasking
• Custom Influencer List
• Engagement Reporting
• Mobile Inbox Push Notifications

Price

Sprout Social is a social media management platform that provides different pricing options for small businesses. It offers four distinct monthly subscription plans for customers based on their business needs.

Here are Sprout Social’s four monthly payment plan options:

• Standard: $249
• Professional: $399
• Advanced: $499
• Enterprise: Contact for a quote

For small business owners unsure if Sprout Social is right for them, the platform offers users a 30-day free trial to test the service before committing to a subscription.

Pros:

• Tracking your results
• Easy-to-use interface
• Creating and scheduling posts

Cons:

• Slow customer support
• It can be expensive for small business
• Limited reporting features compared to other platforms

Best SEO Marketing Software for Small Businesses

SEO marketing software helps small businesses improve their website’s search engine ranking, which means those websites will rank higher in search results. Additionally, this marketing software provides tips and instructions for improving client reporting and organic search traffic to a specific website.

Many small businesses don’t have the time or money to create and invest in an SEO marketing campaign entirely from scratch. However, there are great marketing software options on the market that can help bring more users to your company’s website.

These are some of the SEO marketing software small businesses can use to improve their ranking:

Semrush

Semrush is a marketing software that small businesses can use to improve their marketing efforts. It offers a variety of tools to help businesses track their website traffic, SEO rankings, and social media activity.

Semrush is a great tool for small businesses that want to improve online visibility and compete with larger businesses. Additionally, the platform allows users to spy on their competition, see what keywords they are ranking for, and provide other useful data, such as backlink information.

Key Features

• Rank Tracking
• Content Marketing
• Keyword Research
• Competitor Analysis
• Social Media Management

Price

Semrush offers a variety of pricing plans to meet the needs of small businesses. There are three different subscription options to choose from.

These are Semrush’s monthly payment options for their users:

• Pro: $119.95
• Guru: $229.95
• Business: $449.95

The platform also offers an annual subscription and a seven-day free trial for users who want to try out the product and see if it is right for their business before spending any money.

Pros:

• User-friendly interface
• Excellent customer service
• Robust toolkit with a wide range of features

Cons:

• High entry barrier
• It might be hard to understand for beginners
• Some features are only available on paid plans

Ahrefs

Ahrefs is a powerful marketing software tool that small businesses can use to improve their online marketing efforts. It provides a wealth of data and insights about websites and their backlinks, which can help businesses identify and pursue growth opportunities.

Ahrefs also includes tools for creating and tracking effective marketing campaigns and measuring their results. Ahrefs is an invaluable tool for small businesses looking to improve their online marketing performance.

Key Features:

• Site Audits
• Rank Tracker
• Site Explorer
• SEO Dashboard
• Keywords Explorer

Price

Ahrefs is a subscription-based marketing software for small businesses, but the cost varies depending on the features and size of the business. The platform offers its users four different monthly plan options to choose from.

These are the monthly subscription plans Ahrefs provides:

• Lite: $99
• Standard: $199
• Advanced: $399
• Enterprise: $999

However, if users upgrade to an annual payment plan, Ahrefs will offer them up to two months free to use its services. So, if you’re looking for an edge in your online marketing efforts, this platform is your business’s tool.

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Pros:

• Offers a wide range of features
• Great for competitor analysis and backlink tracking
• The user interface is easy to understand and navigate

Cons:

• Doesn’t offer a free trial for users
• The tool can be a little overwhelming for beginners
• The price can be prohibitive for some small businesses

Surfer SEO

Surfer SEO is another marketing software for small businesses that helps them improve their website’s search engine ranking. It does this by providing tips and tools to help businesses create better content, build backlinks, and optimize their websites, so they rank higher on search engine results pages (SERPs).

However, unlike traditional SEO methods, which can take time to see results, Surfer SEO is designed to deliver quick and effective improvements. This platform is also easy to use and includes various features that help businesses get the most out of their online presence. By using this tool, small businesses can improve their website’s visibility and drive more traffic.

Key Features:

• Site Explorer
• NLP Analysis
• SERP Analyzer
• Content Editor
• Keyword Research

Price

Surfer SEO is a free marketing software small businesses can use to help improve their website’s ranking. However, a paid version of the platform offers additional features and benefits for businesses that want to get even more out of their online marketing efforts.

These are the three monthly payment options Surfer SEO offers its users:

• Basic: $59
• Pro: $119
• Business: $239

There is also an annual subscription plan small business owners can purchase, which comes with up to seventeen percent off the service.

Pros:

• Great customer service
• Easy-to-use and understand
• More affordable than other SEO marketing software

• It can be overwhelming for beginners
• The lower-priced plans come with fewer features
• Surfer SEO may not be as effective as other software options

Best AI Content Writing Software for Small Businesses

AI (artificial intelligence) content writing software is a great tool for small businesses that want to create effective marketing content. These types of software help business owners create well-written and persuasive content that will grab attention and help them to achieve their marketing goals.

It also makes it easy to find relevant sources of information to create that content and includes a built-in editor that makes it easier to revise and polish your work. This software uses AI algorithms to analyze your website and determine the most relevant topics for your audience.

Here are a few of the most popular AI content writing software programs for small businesses:

Frase

Frase is a content writing software that makes it easy for small businesses to create high-quality content. You can create professional-looking blog posts, articles, and emails with a few clicks.

The software includes a built-in editor with spell check and a thesaurus, as well as templates and themes to help you get started. So, if you’re looking for an easy way to create great content, Frase is the perfect solution.

Key Features:

• Content Editor
• Outline Builder
• Custom Templates
• Project Status Settings
• Automated Content Briefs

Price

Frase is an affordable AI content writing program for small businesses. There are three monthly subscription plans available, depending on your needs.

These are the monthly payment plans Frase offers:

• Solo: $14.99
• Basic: $44.99
• Team: $114.99

There is no free trial, but the low monthly price makes Frase an affordable option for small businesses. However, Frase offers a five-day trial for $1 to test the service.

• Good customer support
• Allows users to share documents easily
• Helps create effective marketing campaigns

• It is not a free service
• Some users have experienced glitches in the software
• The software can be confusing to understand for beginners

Jasper

Jasper AI is a content writing software that makes it easy for small businesses to create high-quality content. The software includes a variety of templates and tools that make it easy to create content that looks great and helps you reach your business goals.

If you want a content writing software that makes the process easier, look no further than Jasper AI. Whether a small business or an individual blogger, Jasper AI is a great tool to help you create great content.

Key Features:

• Tone Detector
• Custom Templates
• Blog Post Workflow
• Sentence Expander
• Paragraph Generator

Price

There is no definitive answer to how much Jasper AI content writing software costs, as the price can vary depending on the features and capabilities that your business needs. This platform provides three different pricing plans on a pricing scale, although the highest-tiered plan is fully customizable for users.

These are the monthly subscription options Jasper AI offers:

• Starter: Starts at $29
• Boss Mode: Starts at $59
• Business: Contact for a quote

However, users can save up to seventeen percent by choosing an annual plan for their business.

Pros:

• Easy-to-use interface
• Third-party compatibility platforms
• Ability to create content five times faster

Cons: 

• Expensive for some small businesses
• The AI can be a bit repetitive at times
• Sometimes provides inaccurate content

Best Email Marketing Software for Small Businesses

Email marketing is an important tool for small businesses to improve their email marketing campaigns. It allows you to reach many customers with your message and can effectively build loyalty and a customer base.

There are several different email marketing software programs available, so it’s important to choose one that fits your needs. Some programs are very simple, while others offer more features and flexibility.

Here is an example of one of the most popular email marketing software available for small businesses:

MailChimp

Mailchimp is a marketing software for small businesses that allows businesses to send out mass emails to their customers. It also allows businesses to create custom email templates and track the success of their marketing campaigns.

Mailchimp is a great tool for small business owners who want to start building relationships with their customers through email marketing. You can also use MailChimp to track how many people open your email, click on links, and unsubscribe from your list.

Key Features:

• Email Templates
• Email Automation
• List Management
• Reporting and Analytics
• Automatic Tracking and Reporting

Price

MailChimp is a marketing automation platform with a pricing model based on the number of subscribers you have. The platform offers a free plan and three payment options for users.

These are MailChimp’s monthly subscription plans:

• Essentials: $11
• Standard: $17
• Premium: $299

Pros:

• Easy to use and navigate
• Integrations with other software platforms
• Offers a wide range of templates and design options

Cons:

• Automation features are limited
• The free plan comes with fewer features
• A bit expensive if you have a lot of contacts

Best Graphic Design Software for Small Businesses

Graphic design software is a must for any small business. It allows businesses to create professional-looking marketing materials, such as flyers, posters, and website graphics.

Some different graphic design software programs are available, so it’s important to choose one that is the right fit for your business. Some programs are more versatile, and some are easier to use.

This is one of the best graphic design tools for social media marketing:

Canva

Canva is a user-friendly and intuitive design marketing software perfect for small businesses. With a library of built-in templates and easy drag-and-drop tools, users can create professional designs for their marketing materials, including posters, social media posts, and even websites.

Canva makes it easy to produce professional-looking content that will help you stand out from the competition.

Key Features:

• Illustrations
• Pre-Made Templates
• Drag-and-Drop Tools
• Library of Built-in Photos
• Online Screen Recording

Price

Canva is a free graphic design software for individuals and small businesses. However, the platform offers two payment plan options for its users who want to get the most out of what it offers.

The two subscription plans Canva offers its clients include the following:

• Pro: $12.99
• Teams: $14.99

Canva also offers a free trial for users who want to test the product before purchasing. Additionally, there is an annual payment plan option for both subscriptions for customers who will use the product more often.

Pros:

• Budget-friendly
• Customizable templates
• Simple and user-friendly interface

Cons:

• Some users have experienced alignment issues
• Limitations to the number of accessible templates
• The free version of the platform comes with limited features

Best Lead Tracking Software for Small Businesses

Lead tracking software is valuable for small businesses looking to generate more leads and sales. It can help you keep track of your leads, their contact information, and the progress of your sales pipeline.

This information can help you decide where to focus your marketing efforts and how to close more sales. Additionally, lead tracking software can help businesses to identify which marketing campaigns are most successful in generating leads so that they can focus their efforts on those campaigns.

Pipedrive

Pipedrive is a sales CRM software that helps small businesses to manage and keep track of their sales pipelines. It has a simple and intuitive interface that makes it easy for users to input new leads, track sales progress, and close deals.

Pipedrive also offers integrations with other popular business applications, such as Google Apps, making it an indispensable tool for any small business. Additionally, the platform provides powerful reporting tools so business owners can track their progress and see where they need to make improvements.

Key Features:

• Rank Tracking
• Sales Software
• Lead Generator
• Email Marketing
• Marketplace Integration

Price

Pipedrive is an affordable marketing software that helps small businesses grow their sales. It offers four monthly pricing plans for its users, along with a fourteen-day free trial.

Here are the four subscription plans Pipedrive provides:

• Essential: $19.95
• Advanced: $34.90
• Professional: $59.90
• Enterprise:$119

The platform also has an annual payment option that provides users with a discount of up to twenty-five percent off.

Pros:

• Easy-to-use
• Third-party integrations
• Affordable pricing plans

Cons:

• Poor customer service
• Reporting features are limited
• The software can be a bit slow at times

CallRail

CallRail is a marketing software for small businesses that helps them track and optimize their phone calls. The service provides real-time analytics and reporting, allowing businesses to measure the success of their marketing campaigns and make adjustments as needed.

This platform allows businesses to focus their efforts on the most effective campaigns. In addition, CallRail also offers integrations with several other popular marketing software platforms, making it easy to get started.

Key Features:

• Form Tracking
• Call Recording
• Call Transcripts
• Keyword Analysis
• Custom Form Builder

Price

The cost of CallRail depends on the size of your business and the features you need. It offers users four monthly subscription plans and a fourteen-day free trial.

These are the different payment plans CallRail offers:

• Call Tracking: $45
• Call Tracking + Intelligence: $95
• Call Tracking + Form Tracking: $95
• Call Tracking Complete: $145

However, users can save up to ten percent if they sign up for an annual subscription plan instead.

Pros:

• Great customer service
• Easy to use and reliable
• Keyword search data for various campaigns

Cons:

• No spam calling detection
• No third-party software integrations
• The software can be overwhelming for beginners

Google Analytics

Google Analytics is a marketing software that helps small businesses track website traffic. It provides information on how many people visit the website, where they are from, how long they stay on it, and what pages they visit.

This information can help businesses determine what marketing strategies are working and which need improvement. Google Analytics also measures conversions and helps you identify which marketing channels are most effective for driving traffic to your site.

Key Features:

• User Exploration
• Built-in Automation
• Real-Time Reporting
• Advertising Workspace
• Data Collection & Management***

Price

Google Analytics is a free-to-use marketing software tool that can be easily integrated into a website that small businesses can use to measure their marketing performances. This marketing software is important for small businesses because it allows them to track marketing progress and make necessary changes to marketing strategies that are not working.

Pros:

• Easy to use and setup
• Accurate online traffic reporting
• Provides insight into consumer behaviors

Cons:

• Poor customer service
• Challenging for beginners to understand
• Some users have reported configuration issues

Google Search Console

Google Search Console is a web service offered by Google that helps small business owners monitor their website’s search engine visibility and performance. The platform provides various tools and reports to help you understand how your website performs in Google search results, including how many impressions. It clicks your site receives, which pages are indexed, and how your website ranks for specific keywords.

You can also use Google Search Console to submit and track your website’s sitemaps and request for Google to crawl your website more frequently. Overall, this platform is a valuable tool for small businesses that want to ensure their website appears prominently in Google search results.

Key Features:

• Link Building
• Page Indexing
• Keyword Analysis
• Sitemap Submission
• User Interaction Reporting

Price

Google Search Console is a free webmaster tool that allows small businesses to use marketing software to measure their website’s traffic, help fix issues, and make their site more visible in search results.

Pros:

• Easy and simple to use and navigate
• Constantly tracking search engine results
• Provide accurate and detailed performance reports

Cons:

• Backlinking has limitations
• There is a learning curve for beginners
• Some users have reported inconsistent data

Executive Summary

Marketing software is a valuable tool for small businesses, as it can help them to reach their target audience more effectively and grow their customer base.

Each program listed above has unique strengths, so businesses should carefully consider their individual needs before selecting a marketing software package. With the right marketing software in place, small businesses can confidently reach new heights and grow their businesses at a fast pace.

Are you looking for marking software for your small business? Do you have any questions about marking software? Let us know in the comments below!

Frequently Asked Small Business Software Questions