While Balenciaga and JPMorgan Chase have both cut ties with Kanye West after repeated anti-Semitic remarks, West’s biggest corporate benefactor, Adidas, is staying markedly silent.

But the German sportswear giant may not be able to ignore the controversy for much longer after Kanye West taunted the company by saying he could be as anti-Semitic as he wanted and still have the retailer's support.

"I can say anti-Semitic things, and Adidas can't drop me. Now what? Now what?” Kanye is seen asking in a short video clip from the Oct. 16 episode of Drink Champs, a hip-hop community podcast hosted by N.O.R.E. and DJ EFN, which has since been taken down.

The video has incited fresh calls for the German sportswear giant to drop Kanye West, and the hashtag #BoycottAdidas has been trending on Twitter since the clip was posted on Oct. 21.

Kanye West was recently locked out of Instagram and Twitter, after saying he would go “Death Con 3 on JEWISH PEOPLE," and he has since continued an anti-Semitic attack on the “Jewish media” and “Jewish Zionists,” for allegedly profiting off Black people in the music industry.

Adidas already put its Yeezy deal on review following West's controversial Oct. 3 YZY show at Paris Fashion Week, where models walked the runway wearing “White Lives Matter” shirts. Adidas said on Oct. 7 that it would review its troubled partnership, noting “we will continue to comanage the current product during this period,” Adidas said in a statement.

But while Adidas mulls whether to drop Kanye West and the highly profitable Yeezy brand from its product offering, the company released the Adidas Yeezy Boost 350 v2 in a brand new color, Salt, on Sunday, which has already been bought and resold 899 times on online reseller marketplace StockX.

Adidas’s troubled future

The mounting publicity crisis comes at a bad time for Adidas.

In its latest third-quarter earnings report, published last Thursday, Adidas lowered its forecast for this year’s operating margin from 7% to 4% because of an overhang of inventory that will have to be sold at a discount. Adidas warned unsold goods were piling up in warehouses due to deteriorating store traffic trends in Greater China and a slowdown in demand in Western markets since September.