What is Salesforce Partner Relationship Management (PRM) and How Can You Benefit...

Salesforce PRM is the platform that allows companies to manage their partners in a more effective and straightforward way. With Salesforce capabilities, it becomes easy to track partners’ activity and engagement, provide them with documentation and onboarding materials, and communicate with them.

What is a Partner Relationship Management System?

Generally, the Partner Relationship Management system is a solution that combines different features to streamline interaction between your company and the partners who sell your products.

PRM systems often include a partner portal with all the needed information, a customer database to manage leads, and other features to grow your business.

What are the Advantages of a PRM System?

PRM system is a necessary solution for companies who strive to improve their relationships with existing partners, attract new partners, and extend direct sales. Here are the only few advantages of using the PRM system:

• Communication and support. With the partner portal, you can provide your partners with an environment where they can find marketing assets, a database with up-to-date documentation, and contact support if they have any issues
• Onboarding support. PRM systems often provide tools for effective and engaging onboarding processes for new employees. Studying materials can help to dive quickly into the work specifics and get acquainted with the products or services.

• Introduction of the new products and services. On the PRM portal, you can introduce partners to your new products or services and get real-time feedback on them. So you can receive reliable data on product performance.

Which Parts of Your Company Can Use PRM?

The partner management system is mostly used by Sales and Marketing teams. With the PRM functionalities managers can build strong relationships with partners and improve communication with them.

5 Ways How Salesforce PRM Integration Can Boost Your Partner Relationships

1. All data is in one place. 

Having all necessary data in one place makes it much easier to manage each stage of the relationship, collect information and create reports to make the right decisions,  track activity and keep information up-to-date.

2. Growing sales. 

Effectively manage leads and integrate them with your and your partners’ CRM. It is also possible to redirect leads to the partners according to different criteria (location, expertise, etc.)

3. Manage partners’ accounts. 

On the partners’ profiles, you can always find all the needed details: contacts, products, certifications, statuses, reviews, and more. 

4. Integrations support. 

You can integrate your Salesforce partner relationship management system with other third-party solutions to import more partners’ data, such as emails, job titles, names, etc., and keep it all in Salesforce.

5. Access management. 

Salesforce provides a wide range of functionality to protect your data. You can set up which users are allowed to access specific pages or fields to keep your documentation, marketing assets, and other materials secure.

In Short

To sum up, Salesforce PRM is an outstanding solution that helps you to keep all your company’s data in the same place with information about your partners, optimize work by automating many tasks, and collect a lot of information necessary for reports and decision-making. If you want to get all benefits of the functionality we describe above – Advanced Communities is here to help you with Salesforce PRM implementation.

Also Read: Understanding The Importance Of Salesforce Test Automation