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瑞幸联名JOJO,变成“爆单王”
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瑞幸联名JOJO,变成“爆单王”
作者: River
2022-10-17 14:59 浏览 · 2241
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还记得今年七夕,瑞幸和悲伤蛙的联名吗?
10月10日,瑞幸再次推出了全新联名,这一次是与日本知名动漫IP《JOJO的奇妙冒险》的合作。上市首天,瑞幸咖啡单日销量即突破131万杯。
![006VJ4P6ly1h6zzp9bo3jj30rx0hignw.jpg](https://file.adquan.com/uploads_img/98yd61665992161.jpg)
![006VJ4P6ly1h6zzp9hm2jj30rx0hi0ux.jpg](https://file.adquan.com/uploads_img/2p95a1665992170.jpg)
此次的新品联名,引发了一众“JOJO”爱好者的“周边”自制热潮,网友们围绕JOJO的角色形象进行DIY,比如手机壳、钱包、纸巾盒等。
![image.png](https://file.adquan.com/uploads_img/9z0a81665993034.png)
跟随潮流,瑞幸在微博也推出了官方DIY攻略,进一步带动与用户的互动。
![image.png](https://file.adquan.com/uploads_img/oyzmp1665993260.png)
此外,瑞幸还开办了上海·创邑老码头联名主题店,“主角团”“蝴蝶墙”“动画名场面”等精彩场面也引发许多网友晒照、打卡。
![006VJ4P6ly1h781v3qbgvj31120kun5b.jpg](https://file.adquan.com/uploads_img/pwqe91665993388.jpg)
![006VJ4P6ly1h781v3j2hgj31120kudlj.jpg](https://file.adquan.com/uploads_img/tyne11665993402.jpg)
从联名到周边再到线下主题店,这波热潮成功带动了产品销量。10月17日,瑞幸咖啡在官方公众号上宣布,10月10日至10月16日,此次联名的“生酪拿铁”上市全国仅7天,总销量已破659万杯,成为目前瑞幸咖啡的“爆单王”。
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