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Hot damn, it’s happening: A bunch of the TechCrunch team are on airplanes, aeroplanes and other spellings of flying vessels to come join us in San Francisco for Disrupt. To say that we are excited would be using altogether too few syllables. Lauren S made us a user’s guide to TechCrunch Disrupt along with a guide to all the receptions, parties and other cool extracurriculars. See you soon! — Christine and Haje

The TechCrunch Top 3

• What’s another word for Synonym?: Ever heard of a “fermentation farm"? Well you have now. Christine covered Synonym Biotechnologies’ pre-seed round, with big backer Andreessen Horowitz, in which the company plans to build giant fermentation farms so nonpharmaceutical companies can mass-produce bioproducts like dairy proteins.

• A rose by any other name: “Ad,” “Sponsored,” whatever you want to call it, Google is making it so when you perform a mobile search, you will definitely know if it is some sponsored content or an organic search result. Ivan has more.

• Legless for a while longer: We were promised legs, but now Ivan writes that it could be another year for any Meta leg-equipped avatars to appear in Horizon Worlds.

Startups and VC

Even the largest landfills in Indonesia are at (or nearing) capacity, and the government has set an ambitious target of 30% waste reduction by 2025, reports Catherine.  Waste4Change is one of the companies that wants to help by increasing rates of recycling and enabling better waste management. The startup, which currently manages more than 8,000 tons of waste every year, announced today that it has raised $5 million in Series A funding, co-led by AC Ventures and PT Barito Mitra Investama.

And we have five more for you:

• What is this, a VC for ants 💿?: Connie reports that some new venture firms are so niche that, at first glance, it’s easy to laugh off their focus.

• Beyond jobs 🎹: Christine reports that Beyond Meat is cutting 19% of its workforce amid sales slump.

• The sweetest taboo 🎵: Haje gets all fanboy about Sugar Lab buying back its company from 3D Systems, to take 3D-printed foods mainstream.

• Runaway train, never coming back 🎶: Natasha M reports that Getaway launches a way for you to enjoy and own vacation homes.

• Put the Equity team in your ear-holes: We loved the newest Equity podcast and can’t wait to hear them live onstage at Disrupt next week!