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Mondelez CEO: Pandemic changed how the consumer 'looks at their spending'

 1 year ago
source link: https://finance.yahoo.com/news/van-de-put-pandemic-changed-how-consumers-are-spending-162136128.html
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Van de Put: Covid changed how consumers are spending
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Mondelez CEO: Pandemic changed how the consumer 'looks at their spending'

Sat, October 15, 2022, 1:21 AM·3 min read

On Thursday, the Bureau of Labor Statistics reported an 8.2% surge in inflation during September compared to the same month last year. In tandem, the food index jumped 11.2%.

But surging prices aren’t likely to stop Americans from purchasing snacks, says one food industry CEO. On a recent episode of "Influencers with Andy Serwer" Mondelez International CEO Dirk Van de Put explained how the pandemic increased Americans’ appetite for snacks.

“The pandemic has changed the way the consumer looks at their spending, and certainly taking care of themselves, indulging a little bit — having a biscuit, having a chocolate, living more or being more at home, enjoying home life that truly has changed the consumption and what people are prepared to pay for it,” Van de Put told Yahoo Finance.

Some surveys show that when COVID-19 emerged, snacking spiked. Nearly 90% of global adults surveyed in October 2020 said they were snacking more than before the pandemic, according to the 2020 State of Snacking report conducted by the Harris Poll on behalf of Mondelez. In April of this year, nearly three-quarters of adults surveyed said they snack at least once a day, up 15% in just one year, according to a report released by the Food Information Council.

Oreo cookies on a plate, a glass of milk and Oreo packaging are seen in this illustration photo taken in Krakow, Poland on September 25, 2021. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
Oreo cookies on a plate, a glass of milk and Oreo packaging are seen in this illustration photo taken in Krakow, Poland on September 25, 2021. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

The increase in snacking comes as food prices shoot up due to global conflict and inflation that's at a 40-year high. For instance, together, Ukraine and Russia account for over a quarter of the world's exports, according to the Observatory of Economic Complexity, a data visualization site created by the MIT Media Lab. Consequently, Russia’s invasion of Ukraine has driven a sharp increase in the price of wheat. On Oct. 10, the day of an aggressive military offensive, Chicago SRW Wheat Futures leapt to $9.40 per bushel. That’s in contrast to roughly $7.00 per bushel in January before the invasion.

“Even very small ingredients that we might normally buy $50 million of suddenly go up 100%. And now suddenly, there's a cost of $50 million that suddenly appears somewhere that you didn't even know it was going to be a problem for you,” Van de Put said. “So, you get constantly surprised by what's going on the inflation in input costs.”


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