Case study showcasing how you product helped got to be the #1

58.6% of marketers said their short-form written content – like newsletters, checklists, or ebook samples – had the highest conversion rates. Long-form written content, for example https://apkpouch.com/ guides or reports, generated the best results for 41.4% of respondents who picked this type of lead magnets.

I've always stuck to eBooks & case studies for the past 3 years and it's served me well.

I think surveys and deep research one of the best. As well as guides. This is a hot audience that is super interested in solving problems.

Deep research and surveys, in my opinion, are among the best. Moreover, guides This audience is young and incredibly motivated to find solutions of bestofiron.

Mini Courses have been our best performing lead magnets. Short videos of 3-5 minutes. Mini courses are more sleek to deliver, and tend to have a higher perceived value.

That being said, please note the best lead magnet ideas are inspired by your audience.

What do they need? What would lessen their stress, save them time, or help them reach a goal? What problems can you help them solve?

Answering those questions will help you build the perfect lead magnet.

Not working there so don’t know if it worked out well for them but it worked out really well on me. It’s called « maturity assessment » from dynamicyield. Google it and you will find the survey easily. I love how they made me feel « are you sure you are ready to use it ? ». It was, like me or my organisation, are not smart enough (in a good way). End result, they qualified me and know perfectly my pain!

Checklists and e-books are great lead magnets. I already noticed this about 10 years ago

I think free trial is what works best!

Amazing knowledge and I like to share this kind of information with my friends and hope they like it they why I do emoji

Case studies, eBooks and templates works really well

I think Ebooks are the best lead magnet. These are fairly easy to generate and help build your online reputation.

As a platform aimed at developers, it seems to me that most of our quality leads are coming from educational content (wherever - be it e-books, off-line, on-line conferences, webinars).

Also, just being omnipresent, wherever developers go to get their brainfood, we are there to be a part of the conversation (so places like Indie Hackers, Hackernoon, Hacker News, product Hunt etc.).

I feel it depends on the product.

1. Website builder or landing page builder: Templates. 2. SAAS that is solving a new problem: Case study 3. Customers need to be educated for the problem: Ebook

For me, the most one is a case study or ultimate guide to success on something.

A lot depends on the category and the nature of your business. For a D2C brand or smaller ticket retail service/product - quizzes could work really, but for a serious B2B SaaS company eBook\Guide\Whitepaper\Webinar would work well as compared to others.

But for the sake of this particular poll, I am assuming it is for a B2B SaaS product.

Well-explained eBook with sample case studies along with a summary of webinars & interviews.

Free trials & Guides