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Roku Will Now Work With Nielsen To Track Cross-Media Viewership - Slashdot

 1 year ago
source link: https://entertainment.slashdot.org/story/22/09/30/2029204/roku-will-now-work-with-nielsen-to-track-cross-media-viewership
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Roku Will Now Work With Nielsen To Track Cross-Media Viewership

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Today, Nielsen announced that Roku plans to enable four-screen measurement across desktop, mobile, connected TV and traditional TV. This is the first time Roku will use the digital methodology, Nielsen One, the data measurement firm's cross-media measurement tool, which launches in December. TechCrunch reports: With Nielsen's forthcoming tool, the firm claims that the company is on track to provide a consistent and comparable cross-media solution. Nielsen also claims that, with Nielsen One, marketers running ads with Roku are guaranteed duplicate copies of repeating data are eliminated.

"Marketers can now better evaluate CTV inventory's unique reach and frequency in conjunction with their entire Roku buy in a comparable and comprehensive manner, and advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices. This release brings us one step closer to providing comparable and deduplicated metrics across screens with Nielsen One," said Kim Gilberti, SVP, Product Management, Nielsen, in a statement.

The data measurement firm wrote in today's announcement that its relationship with Roku dates back to 2016 when Roku allowed its marketers to measure campaigns with Nielsen Digital Ad Ratings measurement. Nielsen announced Nielsen One in 2020. Earlier this year, it was revealed that YouTube would be the first media company to try the new tool. Roku is the second company to enable cross-media measurement.

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