Hey there! 👋

Five years ago, after failing miserably with another startup idea, I came up with a new idea: a website dedicated to showcasing the real stories behind successful online businesses and startups.

I decided to call it Starter Story and launched it with a few case studies here on Product Hunt.

5 years later, we’ve featured over 3,700 founders from over 70 countries! Starter Story has grown into the Internet’s most extensive and diverse business knowledge database, with thousands of case studies of successful founders sharing their journey from idea, to thousands of customers.

Here are some of the milestones we’ve reached over the years:

- 1.6M people visit our website every month - 85K active newsletter subscribers - 2.5K Starter Story Premium members - We’ve built a team of 8 people at Starter Story

Today, we're launching Starter Story 2.0, essentially rebuilt from the ground up…

What’s new on Starter Story 2.0:

🗄 Case studies database Use our case studies database to parse, sort, filter, and search through our 3,700 founder stories full of tips, strategies, and playbooks anyone starting a business can learn from.

You can filter dozens of data points such as growth methods, for solo founders, amount of revenue, bootstrapped businesses, and tons more.

💡 Business Ideas Database Over the years, we’ve collected tons of data case studies and turned that into a database of thousands of business ideas.

You can sort through thousands of potential industries, markets, and trends to find ideas, side projects, and products to sell.

🌱 Growth Database We pulled even more data from our 3,700+ case studies and uncovered the top 200 ways that successful businesses are growing their businesses today.

👋 Case study Follow-ups Our case studies are not the end. We regularly catch up with founders to see how their businesses have been doing, and how much they’ve been growing. For example, we caught up with many founders during and after the pandemic and got the scoop on how their business was going and what they were doing to stay profitable.

💌 Brand new newsletter We spend 20 hours per week putting together our epic newsletter packed with the newest stories, market trends, business opportunities, marketing strategies, and resources for entrepreneurs. All packed in a 4-minute read.

🎨 New design We did a ton of UI improvements for a better experience browsing content and databases.

If you ever visited our website or just did it today for the first time, we’d love to hear your feedback. Thanks!