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Photos: Inside a $7,600 Malibu Retreat Loved by Celebs, C-Suite Execs
source link: https://www.businessinsider.com/photos-inside-the-ranch-malibu-retreat-loved-by-celebrities-executives-2022-9
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And for some high-earning celebrities, influencers, and C-suite executives, this break is worth paying up to nearly $9,000 for seven days at The Ranch …
… where guests are (somewhat ironically) greeted with a daily preset 5:30 a.m. to 8:00 p.m. schedule, 1,400 calories, and four-hour hikes.
And business seems to only be getting better: The brand launched its first international location in Fiuggi, Italy this year …
… and has plans to debut a new location in New York's Hudson Valley next year.
Think of The Ranch Malibu as an adult camp with a preset schedule, luxurious sleeping quarters, and treatments like IV therapy, sound baths, and a cold plunge pool.
But unlike the typical getaway with leisurely schedules, sunrise yoga, spa treatments, and daily guided walks …
Everyday, Ranch-goers are woken at 5:30 a.m. daily for a stretch, vegan breakfast, and four-hour hike in the mountains powered by six almonds.
After a post-hike lunch, guests then follow scheduled activities like a nap, strength training, massage …
The Malibu location has several programs with varying durations and prices, from a seven-day stay with 25 other guests at $8,900 or $7,600 per person in a single room or double occupancy cottage, respectively …
And by day seven, guests will have hiked over 60 miles, "shedding unwanted pounds and inches," according to its brochure.
They may be losing somewhat substantial weight (one reviewer on its website says they lost 10 inches), but Alex Glasscock, CEO and co-founder of the Ranch, told Insider the retreat doesn't use the term "diet" despite attendees only being fed a baseline of 1,400 calories a day.
Source: The Ranch
Instead, he says the daily menu is filled with "nutritionally dense plant-based" foods, whether it be a white bean salad, portobello mushroom steak, kale chips, and grilled fruit …
… all without dairy, soy, gluten, processed sugars, "diet sweeteners," caffeine, or alcohol.
And if a guest's goal isn't to lose weight, they can always request additional food like double portions or a morning smoothie.
Consuming a minimum of 1,400 calories throughout a day may not seem substantial for guests whose daily schedules include intensive exercise like strength training and hours-long hikes.
But according to Glasscock, this helps The Ranch's visitors "detoxify but in a healthy way."
"We're showing people that you can actually eat healthy and be really active and not be hungry," he said, noting that guests sometimes leave with a "Ranch glow," leaner face, and brighter eyes.
A sudden massive lifestyle change may be jarring for first timers who don't eat a restrictive plant-based diet and hike for miles every morning.
So to help people transition to this Ranch lifestyle, guests receive a 30-day pre-arrival package with tips on how to change your exercise and diet habits before arriving to luxury property.
During the multi-day retreat, guests receive a "Body Pod fat analysis" to help gauge the retreat's impact on its guests.
Despite this advertising, Glasscock says The Ranch Malibu's goal isn't for its guests to shed weight.
About half of its visitors return for another round at The Ranch, and about 35% of its guests have been referred by previous visitors.
According to Glasscock, a majority of the guests are millennials and baby boomers who are "well-educated and very successful in their careers," whether it be famous actors or C-suite executives working in Fortune 1,000 companies …
… although lately, it's also seen an influx of younger guests and multi-day corporate retreats.
But no matter the guest, The Ranch's goal is the same: to give guests a place to mentally reset, recharge, and rest away from the stressors of everyday life and people.
"If they follow our instructions, they [will] leave mentally cleaner, more positive, and detoxed," Glasscock said. "Everybody leaves being their best current selves."
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