Despite all the buzz and flashy features, Apple's newest iPhones will again come at a steep cost to customers.

But one analyst believes that Apple might have made a smart move given these times of economic uncertainty by not raising device prices.

During its "Far Out" launch event Wednesday the tech giant unveiled four new models, the iPhone 14 and iPhone 14 Plus and the iPhone 14 Pro and iPhone Pro Max. Apple also announced its Watch Series 8 and the enhanced AirPods Pro 2.

The new iPhones and other hardware come during a record period of inflation and recession fears in the U.S. and as Apple celebrates the 15th anniversary of releasing the iPhone, which many consider must-have hardware that has arguably changed how we communicate with each other.

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Are prices of the iPhone cost-conscious?

Let the debate begin on whether the newest iPhones are expensive. The iPhone 14 starts at $799, and the iPhone Plus starts at $899. Meanwhile, the Pro and Pro Max of the iPhone 14 models start at $999.  All four devices are available to preorder on Sept. 9.

The iPhone 14, Pro and Pro Max will launch on Sept. 16, while the iPhone 14 Plus launches Oct. 7.

The iPhone 14 has a 6.1-inch screen, while the Plus has a 6.7-inch screen. It has a super retina custom OLED display, ceramic shield glass, and an aerospace-grade aluminum body.

The phone will come in five colors: Midnight, Starlight, Blue, Purple and Red. The phone will run on the A15 Bionic chip, so it's expected to run faster and better than previous versions.

Prices for iPhone 14 Pro will start at $999 and iPhone 14 Pro Max at $1,099 with trade-in offers up to $1,000 off. Those models have new displays that are brighter and sharper than their predecessors. They also include the always-on display that's supposed to minimize battery use and remain efficient.