Briefly - Fixing a black hole in marketing budgets | Product Hunt

Fixing a black hole in marketing budgetsYou read that right. A third of all marketing budgets are being wasted on bad briefs 🗑 That's $75B/yr wasted in the US alone 🙃

We're trying to solve that with Briefly.

Hey Hunters,

Here's what you need to know:

*The Problem*

1. The marketing brief is the single most important document in a marketing campaign 📄 - The brief is a distillation of the client’s business into the problem they need their agency to solve - think of it as the springboard for the campaign.

2. Writing good briefs is hard and most briefs are bad 😳 - Agency satisfaction rates with the briefs they receive are 10%! That means 90% of briefs are considered ‘poor’.

3. This costs companies a lot of money 💸 - The seminal piece of research in this area estimates a third of all marketing budgets are wasted on poor briefs and misdirected work (that’s $90B/ yr in the US alone).

*The Idea*

Grammarly for briefing best practice 💫

- Tips, prompts and live feedback to help marketers write killer briefs, every time.

*Who we are*

My name’s Gabriel, my co-founder is Ewan.

- We’re based in London - We graduated from Oxford & Cambridge a couple of years ago and both ran headfirst into the ad industry - I’m now client side (working on user acquisition for a fintech unicorn) and Ewan is a strategist at Saatchi & Saatchi - Together we’ve seen thousands of briefs and we're fed up of reading bad ones and seeing clients not feeling they have the support, structures or training to write good ones. - So, that's why we started Briefly...

➡️ If you're a marketer that uses agencies for creative work, I'd love for you to try our Alpha (it's free for the first 100 people to sign up).

You can find it at: https://www.trybriefly.com/alpha

We think you'd get real value out of it and we're keen to hear your feedback.

If you're not a marketer, forward this on to your marketing friends - derrr 🙄

Buttt also feel free to drop into our Discord or follow us on LinkedIn for product updates and marketing memes (sorry, 'insights').

https://discord.gg/BrYhCHhQur https://www.linkedin.com/company...

Ping me your Qs in the comments and if you think this looks cool, don't forget to upvote 💬

Thanks so much!

Gabriel