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WWE leadership change won’t ‘hold the company back’: Analyst

 2 years ago
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WWE leadership change won’t ‘hold the company back at all,’ analyst explains

Sat, September 3, 2022, 10:55 PM·4 min read

Longtime WWE frontman Vince McMahon has stepped down as CEO and chairman, leaving behind a void in the most electrifying circus on television.

But one analyst argued the leadership change appears to be coming off smoothly.

"I don't think it'll hold the company back at all," Brandon Ross, media and technology analyst at LightShed Partners, told Yahoo Finance Live (video above). "I think that the company has had a succession plan in place for a very long time. They have a management team in place that they are very confident in, and frankly, we are too."

Apr 3, 2022; Arlington, TX, USA; Pat McAfee (center) is attacked by Austin Theory (right) during his match with WWE owner Vince McMahon (left) during WrestleMania at AT&T Stadium. Mandatory Credit: Joe Camporeale-USA TODAY Sports
Apr 3, 2022; Arlington, TX, USA; Pat McAfee (center) is attacked by Austin Theory (right) during his match with WWE owner Vince McMahon (left) during WrestleMania at AT&T Stadium. Mandatory Credit: Joe Camporeale-USA TODAY Sports

The modern World Wrestling Entertainment, Inc. (WWE) is the culmination of almost 70 years of constant expansion and absorption of smaller, regional wrestling franchises helmed by McMahon and his father, Jess McMahon.

However, the WWE image was slammed after reports surfaced that the SEC and federal prosecutors were investigating the entertainment company over hush money payoffs and sexual misconduct allegations levied against Vince McMahon that led to a hastened retirement.

WWE stock rose more than 5% in the month after McMahon announced his resignation on July 22.

New leadership for WWE

McMahon's daughter Stephanie McMahon now serves as the acting co-CEO alongside former chief revenue officer Nick Khan.

"I think in terms of their relationships with their licensing partners and sponsorship partners, as soon as Vince was removed from the equation, the pressure there actually eased," Ross said, later adding that "the co-CEO thing is a little bit unusual. It's something that WWE has done in the past with co-presidents."

The structure will allow each executive to play to their strong suits, like a tag-team duo, Ross added.

“What you'll see is Stephanie is going to be in charge of everything that has to do with the branding and image of the company and a lot of stuff on the operations side,” he said. “Whereas Nick's main role is going to be revenue. And integral to revenue is cutting deals with third parties, whether it's the licensing deals for RAW or SmackDown or their pay-per-view events which are, in the United States, largely NBC.”


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