Apple has officially confirmed the date and time for this year's iPhone-centric product launch event: September 7 at 10 am PDT (1 pm EST).

This is the same date that was leaked in a Bloomberg report last week, though members of the media are being invited to the Steve Jobs Theater on Apple's campus to cover the event and go hands-on with devices in person (the report suggested it would be entirely livestreamed, as many of Apple's pandemic-era product reveals have been). Apple's invitation was characteristically cryptic, but it's safe to assume that the company plans to announce an updated iPhone lineup and a release date for iOS 16.

The Bloomberg report said that Apple would be discontinuing the "mini" iPhone size for the iPhone 14 lineup, and it would be launching a less-expensive 6.7-inch iPhone 14 Max for people who want a large screen but don't want to step all the way up to the Pro iPhones. It sounds like the best new features are being reserved for the higher-end phones, including a notchless display with smaller cutouts for the front-facing camera and sensors, an all-new processor, and a new main camera with a 48-megapixel sensor.

Bloomberg also reported that we'll see updated Apple Watches at the event, including a new version of the budget-minded SE model and a larger and more "rugged" model with better battery life and more fitness features. The company will reportedly hold a separate event in October to focus on iPad and Mac updates, as it often does. Apple confirmed to TechCrunch yesterday that iPadOS 16 would officially launch after iOS 16, and it's safe to assume that it will appear in October alongside macOS Ventura.

We'll have full event coverage, including our customary liveblog, on September 7.