2 Reasons Digital Updates Reach More Parents than a Flyer in a Backpack
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2 Key Reasons Digital Updates Reach More Parents than a Flyer in a Backpack
If you want to reach more families & improve parent involvement, regular digital school newsletters are key. Let's break down why.
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Dr. Kara Stern, Smore Resident Educator
A veteran educator, I've gone from teacher, to principal, to Ph.D., to ED @ www.mathforamerica.org, to head of school, and now Resident Educator at Smore. I geek out on pedagogy and my Libby app :)
More posts by Dr. Kara Stern, Smore Resident Educator.
Dr. Kara Stern, Smore Resident Educator
☕️ Busy? Here's the TL;DR
- Millennial parents are overtaking the k12 parent population
- The best way to reach Millennials? Via mobile. Time to go digital.
- By 2025, 1/4 of k12 students will speak another language at home.
- Best way to reach multilingual families? With translation features.
Regular school newsletters are integral to strong parent involvement & communication.
Why? Because the more parents have a window into what’s going on at school, the more they support the decisions of the adults in the building & their child’s learning. It literally leads to better attendance rates & improved academic performance.
You can’t go wrong! Just read the research, here.
1.Digital Updates reach more families.
In 5 years, 100% of kindergarteners will have millennial parents, and 1 in 4 students will speak another language at home. Digital updates make a difference with both constituent groups.
Let’s break it down.
Millennial parents conduct their business via smartphone. It’s where they read email, how they manage their calendars, how they keep in touch with colleagues at work & personal connections. It’s the device they turn to for celebrating wins and commiserating with losses. So, why trust important information to a backpack?
Wanna meet folks where they are? Meet them on a smartphone.
2. Right now, 20% of K12 students in the US speak a different language at home.
By 2025 it’ll be 25%. To welcome multilingual families into your community, you must provide translation services. If parents don’t know what’s going on, they cannot support their child to succeed. Digital updates with easy translation features mean that parents, aunts & uncles, and grandparents call all access the information they need to help their learner thrive.
Want to take a deeper dive? This newsletter has a webinar recording, slides, templates, blog posts, and stats.
Everything you need to know to keep all parents in the know.
Smore BlogDr. Kara Stern, Smore Resident Educator
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