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Microsoft Gives Up on the Team Supposed to Make Consumers Love the Company

 2 years ago
source link: https://news.softpedia.com/news/microsoft-gives-up-on-the-team-supposed-to-make-consumers-love-the-company-535911.shtml
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The Modern Life Experiences team is getting the ax

Two of the consumer products Microsoft has already abandoned
   Two of the consumer products Microsoft has already abandoned

Many accused Microsoft of becoming an enterprise-focus company, and in many ways, this wasn’t necessarily wrong.

The investments in products like cloud services, Azure, LinkedIn, Microsoft 365, and so on, all proved Microsoft was increasing the focus on enterprise products for a very simple reason: these are the ones that bring home the bacon.

And without a doubt, Microsoft’s strategy worked like a charm, especially because these products have recorded huge growth, especially in the last couple of years.

However, the Redmond-based software giant didn’t want to leave consumers behind, so back in 2018, the company formed a division called Modern Life Experiences whose role was as simple as it could be: to win back consumers and make them love Microsoft again.

With nearly 200 employees, this division was in charge of the consumer side of Microsoft’s products, and in some ways, all these efforts have been working very well. Microsoft Teams, Microsoft 365, Surface, Xbox, and so on, all have grown significantly in the consumer business as well.

But according to BI, Microsoft is now killing off this division for a reason that’s currently unknown. The company giving up on the Modern Life Experiences could make some people believe that Microsoft is switching the focus to enterprises again.

But this isn’t necessarily true. Manik Gupta, who joined Microsoft last year as the one in charge of consumer experiences at the company, is now playing a much more important role in the long-term strategy of the software giant particularly in its relationship with consumers.

It’s hard to tell, however, if Microsoft is planning any big news for consumers in the long term, especially after the company has abandoned so many of its products in this space, including Windows Phone, Lumia devices, Microsoft Band, and even Cortana.


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