一个啤酒品牌劝人少饮酒,它在玩什么?
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一个啤酒品牌劝人少饮酒,它在玩什么?
作者: River
2022-08-08 08:19 浏览 · 3659
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“做人要有数,饮酒要有度”“聚会不饮酒,仲系(还是)好朋友”,你能相信这两句出自啤酒广告的文案吗?啤酒品牌居然劝人少饮酒……
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这是上海独立广告代理公司KARMA为哈尔滨啤酒制作的海报,夸张醒目的风格,配上“俄熊出没,小心”的文案,实力“劝退”那些想喝哈啤11°P的人。但正是这种反向思维,仿佛在刺激人们的叛逆心理,“为啥不能喝,那我偏要试一试”,借此给人留下了深刻印象。
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