4
Is Your North Star Quality or Quantity?
source link: https://birchtree.me/blog/the-problem-with-facebook/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.
August 01, 2022link
Is Your North Star Quality or Quantity?
Om Malik: The problem with Facebook
Meta’s north star doesn’t take into account value to the users, the benefit to the larger ecosystem or even the experience. Instead it is about how the company’s users time can be translated into dollars for the sole benefit for Meta.
This vibes with what I mentioned last week about Instagram's goal:
I think that people see Instagram and think their goal is to be the best place for sharing photos online, but I think that their ultimate goal is to be the place people spend the most time consuming visual content, and they will chase whatever trends they need to stave off competitors who challenge them.
Obviously every company is out there to make money, and gaining users is a great way to do that, but it does really hit me how often Meta's reasons for explaining why they're doing things is because "we need to get to 1 billion users" and not "we wanted to make the best product possible."
I know there are people inside Meta who do want to make great products, but the message from the top doesn't communicate to me that leadership is committed to this.
Hey there, I'm Matt!
I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK