How to Write a Good Pitch Email to YouTubers
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How to Write a Good Pitch Email to YouTubers
I get a lot of of emails from companies asking me to try their product and make a video about it. I don’t respond to most of these emails, but a few do catch my eye and make me check out the product. Today I wanted to share a few things I find effective when I get one of these pitch emails.
- Make the name of your product super obvious. Put it in the subject line and lead with it in the body. Hell, bold it as well.
- Include a link to your product as early as possible in the message.
- Describe your product in one sentence. If it takes a few paragraphs to explain the value, then I’m just not going to read it all.
- Tell me what type of proposal you’re making. Is it an ad, a full sponsored video, a review, or something else?
- Don’t personalize the email unless it’s actually personal. I can’t tell you how many emails I get that are like “Hello, A Better Computer, we love your channel, especially this video {link to video completely unrelated to this product}”
- Include a screenshot or a GIF of your product. Visuals go a long way!
You're never going to get everyone to read your email, but I think following these tips will help improve this considerably.
Hey there, I'm Matt!
I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.
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