For those in B2B SaaS space, how did you get your first paying customer?
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For those in B2B SaaS space, how did you get your first paying customer?
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Our first customers come out from two paths: - Direct approaching people on our network with the right personas: this is the one with better results in the beginning. Selling to people who already have some kind of trust in you. - Cold contact on LinkedIn: This is harder to bring results but with persistency you can find a few. PS: We also had some good results speaking on the right events but I'm not so sure of this approach yet.
The first 10-100 clients are the hardest, after that you can leverage your clients trust to find more.
Good luck!
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