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Brian Sozzi's path to 350 million page views at Yahoo Finance

 2 years ago
source link: https://finance.yahoo.com/news/brian-sozzi-yahoo-finance-210538276.html
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Brian Sozzi's path to 350 million page views at Yahoo Finance

Mon, July 18, 2022, 6:05 AM·4 min read
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Brian Sozzi rode into Yahoo Finance at the beginning of 2019 as a man on a mission — to help investors understand the complexities of the markets while interviewing the world's top executives, strategists, and entrepreneurs.

After three and a half years of blowing up the Yahoo Finance content management system, Sozzi penned over five thousand articles and notched over 350 million article views. Fifty-eight of those articles earned more than one million clicks, with the top story garnering nearly four million views.

According to Sozzi, he's just getting started.

What makes one of the most prolific writers at Yahoo Finance spring out of bed each morning, hours before the crack of dawn? We asked him in a recent episode of Yahoo Finance Uncut.

Back in the day, Sozzi was a stock analyst at Wall Street Strategies — building spreadsheet models, combing malls, and counting shopping bags. Always embracing field work, he conducted on-the-ground retail recon at companies like Macy's (M), Walmart (WMT) and Sears (it was a while ago).

Fresh to finance, the nine-to-five lifestyle wouldn't work for Sozzi. For the first six months of the analyst gig, many days he'd bolt to the office at 4:00 am and never leave. "Fifteen-plus years into my career, I do know what I'm doing and I'm not sleeping in the office anymore. But [Yahoo Finance] is a different job," he says.

Being a financial reporter comes with different challenges, but Sozzi leverages the skills he learned years ago. Sozzi says there are two key pillars to a great interview. "I take every interview as if, (1) it's my last big interview, and then (2), [I imagine] it's the last time I will ever get to talk to these people for one reason or another. So with that as my backdrop, I then prepare as if I was getting ready to write an equity research report."

Pressed for details on how he lands big interviews, Sozzi again takes it back to his roots as an analyst.


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