Unflow

Ship native screens to your mobile app, without code

hey PH!

Romy here, one of the creators of Unflow and we're super excited to be launching here today!

Over the past year, we have been working closely with our early users to create the product that we wished existed when we were building our mobile app. Let me tell you a little bit more about why

😵‍💫 Mobile development is broken - Developers are bored of building the same cut and paste UIs - Marketers are sick of waiting around to get a core flow A/B tested - PMs are frustrated trying to fit an increasing number of priorities into the roadmap

And it's not just about the individual frustrations, this slow feedback loop is impacting the business. Being able to experiment quickly and effectively improves your activation and retention metrics.

Engineering teams at best-in-class apps like Airbnb, Spotify and Yelp have solved this. They lean on Server Driven UI to build internal tools that allow anyone to create and publish native in-app content without engineering help.

We experienced how useful these tools were first hand but quickly realised that it was not feasible for smaller startups to create them because of the amount of engineering resources

⚡️So we built Unflow Unflow lets you leverage the power of Server Driven UI without the engineering headaches of building it internally. We've built a native SDK + dashboard that lets anyone create and publish native in-app screens instantly, without any engineering help. Once it's set up, it's like having an extra engineer on your team whose only job is to ship engagement features 😎

🙇‍♀️ Let me give you a little taste of what our customers have built

🏦A fintech app has seen new feature adoption increase by 50% when they added stories to their homescreen walking through their new features and how to access them 📈An investment app are experimenting with different ways to teach their users about different investment strategies (they've launched stories, carousels and blog posts to different sets of users to see which work best) 🥦A fitness app is pushing new recipes to the app to provide a more holistic health experience for their users 🤝Other apps are using Unflow to iterate on the messaging of their referral programme

Sound useful? We'd love to hear from you, you can sign up via our website or chat to his here on PH - we'll be around all day

❤️

Hey!

I’m David, one of the team that built Unflow. Firstly, it's so exciting to share the product with the community. Despite working on Unflow for over a year now it’s our first time launching.

It’s been a long journey to get the product to where it is today but it’s truly important to us as a team that this product exists in the world. Mobile development is broken - it’s so far behind developing on the web you’d believe it was the improved upon V1.

🐛 Once a release is out there you have to manage it forever. Bugs cannot be fixed on the fly 👨‍💻 Highly specialized mobile engineers are being asked to make copy changes or update onboarding flows for the hundreth time because the rest of the product team is not empowered 📈 Experimentation is difficult to do because everything needs to be in place before a release

World class teams have solved this themselves. The likes of Airbnb, Spotify and Yelp all lean on Server Driven UI and build internal tools that allow anyone to create and publish native in-app content without engineering help. But where does that leave you?

🦸 Unflow to the rescue (for everyone else) Unflow lets PMs and marketers ship fully native onboarding carousels, video Stories, NPS pop ups and more, without engineering help. With just a few lines of code, Unflow makes you feel like you have a world-class growth engineer who makes every change you need instantly. It’s taken us this long because doing all this isn’t easy. We’ve overcome some of the hardest challenges so that you don’t have to worry about them:

- Offline support - Image & Video optimization - Advanced audience targeting & segmentation - A/B testing - User merging after signup - Push notifications - Handling the scale of realtime screens - Collaborative realtime dashboard with permissions / approvals - Light / Dark mode support - Multiple platforms (we even have React Native and Flutter packages)

Unflow handles it all, and actually gets better over time. What if a new paradigm emerges on mobile in the way Stories has? Unflow saves you the ongoing maintenance and cost of building in-house.