Priyanka Chopra and Nick Jonas are making their first fashion investme
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Priyanka Chopra and Nick Jonas are making their first fashion investment—but the brand may surprise you
Watch out, Moncler. The couple is putting their money—and star power—behind the luxury ski brand Perfect Moment.
You know Priyanka Chopra and Nick Jonas as an entertainment power couple. But they’re also keen investors.
[Photo: Perfect Moment]Like many other young consumers, Chopra and Jonas came across Perfect Moment in their search for skiwear that looked chic but also stood up to the rigors of the sport. “We were always wearing Perfect Moment because it’s built for fashion and function,” Chopra says. “In a short time, it has become very popular with young people, and we think it’s at a place of growth in its evolution as a brand.” In London, the couple happened to meet the Gottschalks at a social event, and eventually, they decided to invest.
[Photo: Perfect Moment]The couple notes that skiing has a special place in their lives. Over the years, Chopra has spent a lot of time vacationing in the mountains, although she’s still a skiing novice. As a child, she took trips with her family to the hills of Kashmir, and when she started acting, she shot movies in Switzerland. Jonas, for his part, started skiing at the age of 7 in New Jersey, and eventually he bought a house with his brother Joe in Mammoth Mountain in California.
[Photo: Perfect Moment]When Chopra and Jonas started dating, they would go on vacations there. “The first time I went skiing with Nick, it was me and about 10 2-year-olds together on the bunny slopes,” says Chopra, with a laugh. “I’m still on the bunny slopes, don’t get me wrong.” It’s this emotional connection to the mountains that inspired them to throw their weight behind a ski brand. “Those adventures, spending time in the mountains, became a big part of our life together,” Nick says.
As celebrities with enormous followings, both Chopra and Jonas are regularly paid millions to be brand ambassadors. Chopra has represented Bulgari, Crocs, Beats by Dre, Bumble, and TAG Heuer, among many other brands, while Jonas’ endorsements include Diet Coke and the pharmaceutical brand Bayer. While they’re not disclosing how much they’re investing in Perfect Moment, their involvement could give the brand a significant boost. “This is a small brand for them,” says Jane Gottschalk. “After all, [Chopra] is the face of Bulgari. They are taking a risk, and they know that getting involved can make a huge difference to us as a company. I think it reveals their appetite for adventure.”
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