AI-Powered Prospecting

Machine Learning for Product-Led Sales TeamsHi Product Hunt 👋

I’m Thomas, co-founder and CEO at Calixa.

We're building Calixa because we see Product-Led Growth (PLG) fundamentally changing both how customers buy software and how companies need to sell software in response.

My first experience with PLG was at Twilio where I was the first PM. We had 10s of thousands of developers signing up every month but had a hard time figuring out who we needed to talk to. So we built a tool to give us visibility into both who the signups were and what they were doing.

We saw that the top-performing Sales reps would leverage product usage data to find the best qualified leads and use product context to shape their sales conversation. By using product insights, reps were able to accelerate deals and increase deal size. This isn’t unique to Twilio. All Product-Led companies can benefit from leveraging product data in their Sales motions.

Product-Led companies sit on a goldmine of data. As a company scales, the challenge quickly becomes how do you tap it? There’s just too much data to reason about and scoring rules are brittle. If you don’t have a dedicated data science team, you’re stuck.

Well, we’ve fixed that. I am excited to announce AI-Powered Prospecting. Our machine-learning based system effortlessly prioritizes your accounts across 1000’s of potential product usage and firmographic signals. It surfaces the best product qualified leads (PQLs) and tells you reasons why we’ve prioritized them. Our models are 100% customized to you and your business.

The best part is that it’s more than just a score. You can use it in any of your existing Calixa workflows and automations. Alert reps via Slack to a new hot lead. Automatically add a lead to a sales cadence or marketing campaign. Surface the data inside of Salesforce to give reps extra context. All of this is possible and more.

We built our AI-Powered Prospecting to give Sales control of their own destiny. We kept hearing time and time again that Sales teams were not getting access to the data resources they needed. With Calixa, it’s now easy to get started running Product-Led Sales motions at scale. We’ve done all the heavy-lifting so you don’t have to.

Request access to our beta today at [email protected]. We’d love to hear your feedback!

Thanks to everyone who helped us to get here 🚀 ​​

Thomas