How Samsung plans to lead the foldable smartphone market
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Tuesday, 12 July 2022 12:00
How Samsung plans to lead the foldable smartphone market
By TM Roh, president and head of MX business, Samsung
GUEST OPINION: Samsung Electronics president and head of MX business TM Roh expressed confidence in the continued popularity of foldable smartphones during a recent visit to Indonesia.
He spoke about the mobile business in Southeast Asia and the role of technology in shaping the future in addition to discussing trends in the mobile market.
Roh claims Samsung’s foldable phones have redefined what is possible in the industry.
“Foldables are transforming and reshaping the mobile market. We are focused on delivering incredible foldable experiences that enhance our consumers’ everyday lives,” said Roh.
Samsung will continue to develop the “unique” advantages of Galaxy foldables such as viewing on a large screen using a compact and durable device, taking photos and videos in Flex mode, and multitasking on split screens with an S pen.
“We will also enhance the foldables experience through partnerships with industry leaders, such as Google, to support more applications and services for foldable devices,” Roh added.
Samsung claims the popularity of foldable form factors will continue.
In 2021, the global sales volume of foldable smartphones grew more than four times as compared to 2020, exceeding the market growth forecast by three times. The Galaxy Z series is testament to the increasing appetite for foldable smartphones, Samsung says.
Expounding on Samsung’s mission to make the latest and best in mobile technology more accessible, he said, “For more than a decade, Samsung has played a key role in laying the foundation for a new generation of connectivity in 5G, I’m committed to ensuring that consumers are equipped to benefit from 5G connectivity.
“I’m committed to ensuring that consumers are equipped to benefit from 5G connectivity. I’m confident that Samsung’s 5G devices will be the first choice for users in Southeast Asia and Oceania, and across the globe as well.”
5G technology powers integrated mobile experience with Samsung’s Galaxy ecosystem, which revolves around the Galaxy smartphones as its hub.
“While we have consistently focused our efforts on improving the smartphone experience for users, we also recognise the growing demand for a connected lifestyle. We are continually innovating to improve and expand our ecosystem to bring more convenience to Galaxy users and to help them achieve their aspirations,” he said.
He also mentioned the diversity of the region, which includes developing markets where mid-tier smartphones continue to be important drivers for Samsung.
Samsung is also putting sustainability at the centre of its innovations.
“I always emphasise the importance of sustainability in every single thing we do, from the way we design, manufacture, and recover materials throughout the product lifecycle to protect our planet,” Roh said.
He highlighted how Samsung has been working closely with a group of young inspirational changemakers, who are committed to using technology to innovate for humanity and mobilise global communities, through Generation17.
The global partnership with the United Nations Development Programme (UNDP) aims to advance the 17 Global Goals.
Earlier this February, two Generation17 Young Leaders from Southeast Asia and Oceania were invited to join the global initiative for the first time: Tamara Dewi Gondo Soerijo from Indonesia, a social enterprise founder working to empower refugee women by providing upskilling opportunities, and Thuy Anh Ngo from Vietnam, who launched a mobile app to educate the elderly on physical and mental health.
Dominated by a large population of youth, the Southeast Asia and Oceania region has seen a rapid rise in the growth of the digital economy, driven by the ambitions, lifestyles, and technological skillsets of young digital natives.
“The reason we, at Samsung, must champion a more open world is that our future demands it. Our younger consumers want authentic, personal experiences as a way to express themselves and create new opportunities. We take pride in enabling a world where technology connects and inspires us all,” Roh concluded.
This first appeared in the subscription newsletter CommsWire on 11 July 2022.
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