NuSkool Snacks Founder Joe Christensen and Chief Mission Officer Tim Tebow sit down with Yahoo Finance Live to discuss the origin of the nutrition bar snack brand, NCAA conference realignments, and the NIL landscape for student-athletes.

Video Transcript

- An earthquake recently hit college football landscape with UCLA and USC bolting the Pac-12 for the Big Ten and more massive realignments are soon to follow remaking the entire map. Let's discuss with Heisman Trophy winner, former NFL quarterback, broadcaster, author, and now, Chief Mission Officer of Nuskool Snacks, Tim Tebow. He likes the new title. Also with us is Nuskool founder, Joe Christensen.

Good to see you both. Tim, what drew you to this project? I love some protein bars. What in particular sets this one apart?

- Well, I'll tell you what really set it apart for me was meeting Joe and hearing his story. His story of wanting to help his dad help lose 100 pounds and it was personal. And I think anything that's going to be done well it needs to be done where it's very personal to you. And so meeting Joe, getting to know him, hearing about the why behind this was-- honestly, it was something that was inspiring to me.

But then also getting the chance to try these bars and these snacks and these-- I've been kind of a health nut. I haven't had a soda since I was 15. And so I just believe that we have to do more in this space for our country, for the people. Over 42% of adults, right now, are obese. And I think it's our job, it's our responsibility to give them better alternatives, more healthy options at competitive prices.

And Nuskool is a team that is doing that. And I'm so grateful to be a part of this team because I really do think that we can give a great tasting product that is honestly really healthy for people. And hopefully, just like Joe's dad, can make an impact in their life.

- So if you want to look like that, no soda since you're 15 years old. Got it. Joe, tell us the why. It sounds like a very personal story. What sent you down this road?