Melitta is synonymous with making great coffee, as no single company is so deeply ingrained with coffee’s story and how to make the world’s finest black gold. Melitta is named after Melitta Brentz who invented the paper coffee filter system in 1908. Annoyed with grounds in her cup, Melitta developed her first filter with a page from her son’s notebook. Soon all her friends were brewing their coffee with Melitta’s filter, and she filed the patent in the Imperial Patent Office in Berlin. Today, Melitta is an internationally successful company employing 3,400 people in 50 countries. Based in Minden, Germany, it is still family owned and operated.

Choosing great fonts to represent their miraculous products is perhaps in the Melitta DNA, as Melitta Bentz’s father Karl was a publisher and book seller. Choosing Yellow Design Studio’s Thirsty Script for their video explaining what makes Pour-Over coffee better than other methods was a perfect choice. Thirsty Script’s smooth, curvaceous lines suggest flowing water or coffee, and its dashing script suggests handcrafted, natural, and sustainable like no other font. It’s the go-to for innumerable food and beverage companies that want to make it clear that their products are natural, local, farm-to-table, and made with passion by real people. And most importantly, Thirsty Script has become synonymous with reliably great flavors around the world.

YouWorkForThem worked with Melitta in order to ensure that they could freely use Thirsty Script for their broadcast campaign. The result is a video that smoothly blends the traditional and the modern. And most importantly, anyone watching the video will want a cup of that perfectly brewed, poured-over coffee: handcrafted, one delicious cup at a time. Nobody appreciates a good cup of coffee like graphic designers, and YouWorkForThem was proud to work with Melitta to license Thirsty Script and be a part of this campaign. Feel free to contact us for all of your creative needs, from concept to realization. We will ensure that proper licensing is hassle-free, and will allow you to execute your marketing and production plans smoothy and successfully.

Cover image above setup using Studio Family’s “Tech Mockup Bundle Volume 1“, designed for use in Adobe Photoshop. Visit our Mockups section for more options to help display your designs in creative ways.