Pizza Hut’s Digital Journey: Using Customer Relevancy to Slice Through the Noise...
source link: https://blogs.sap.com/2022/06/23/pizza-huts-digital-journey-using-customer-relevancy-to-slice-through-the-noise-of-a-competitive-industry/
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Pizza Hut’s Digital Journey: Using Customer Relevancy to Slice Through the Noise of a Competitive Industry
The challenges around digital transformation are universal. Pizza Hut is one of the biggest players in the competitive fast food industry but when it came time for their digital transformation journey they had to figure out how to get the most out of their budget and prioritize effectively.
Their vision?
To build a unified customer experience.
To do this, they needed to make sure customer relevancy was at the heart of everything they did – the right personalized offers and recommendations to keep customers hungry for more.
In this session Payal Hindocha, Director Customer Engagement Solutions GTM at Emarsys talks to Catriona Woodward, Head of Digital Marketing at Pizza Hut, on how they are building towards their vision of a unified customer experience and how Pizza Hut stays relevant and competitive in the fast-food industry.
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