Linkosuo Licenses Veneer for Award Winning Package Design

Linkosuo is a Finnish family bakery that was founded in 1936, and is still family owned and operated. Linkosuo features a full line of delicious baked goods that are known throughout Finland, and increasingly, throughout Europe. Linkosuo also owns and operates a successful line of restaurants and cafes in Finland where you can enjoy a delicious salmon soup followed by coffee and a Linkosuo desert.

Linkosuo’s strategic goal is global expansion, and one product in particular is leading the charge: their universally loved Oat Chips. The task given to the team at Win Win Design was, “to honor the company’s long tradition, and at the same time feel new and fresh.” To that end, Win Win created a brilliant package with a burlap effect embossed with Veneer, the ultimate font for evoking great taste, local sourcing, and long-standing traditions.

The final result is a great design that exactly reflects Linkosuo’s story and philosophy, and of course, the wholesome great taste of their Oat Chips. It is not surprising that this brilliant design was awarded silver at the 2018 Pentawards packaging design competition. The burlap, the great product, and Veneer are so complementary, that the parts of the design and the the chips all seem to have originated simultaneously, so harmonious and organic is the final result. Congratulations to Win Win and Linkosuo.

YouWorkForThem is proud to have worked with Linkosuo to make sure Veneer’s font licensing parameters were exactly aligned with Linkosuo’s objectives and future plans. It is always a pleasure to work with unique businesses like Linkosuo that seamlessly blend the traditional and the inventive. We always make sure licensing terms are clear and simple, so designers and companies have a hassle-free experience that allows them to focus on creating, marketing, and moving ahead. We welcome your inquiries and proposals.