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How to build Customer Segments and Identify Users for Products
source link: https://prodbee.com/Users/
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“Who to build for?’’ is a paramount thought in a Product Manager’s mind as s/he confronts any goal or a problem statement. Early in the product discovery phase, Product Managers (PMs) must define who will be their customers, primary and secondary users. This aids not only in the development of the right product in the right form, but also in determining whether the product offers enough value and differentiation to be taken to market. Wouldn’t you agree that while creating a mass market pen, we naturally think of “students” as users? Imagine selling these pens to “Junior footballers” or “boy scouts”. The user (in this scenario, children) may nevertheless be the same person who behaves differently at different times.
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